Rod Trafford: Heads Up Football Ambassodor in Deerfield Beach , FL
Rod Trafford
Heads Up Football Ambassodor
Deerfield Beach | United States
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Industries
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Outdoor
Surf
Work experience
i1 Biometrics
Region Sales Manager | 01/2015 - Current
Wearable Sports Technology and Sensor Company- Impact Sensing Technologies
USA Football
Heads Up Football Ambassodor | 07/2014 - Current
Working with youth football leagues regionally, ambassadors support commissioners and coaches while helping parents and players understand the importance of developing sound fundamentals at an early age. Ambassadors passion and leadership show that those associated with the game's highest level care deeply for the children who enjoy playing football and gain from its many rewards.
ProdecoTech
Executive Account Director | 02/2014 - 01/2015
ProdecoTech is a privately held company pioneering electric bike technology
We have developed breakthrough designs using innovative techniques to produce affordable and reliable designs that are built right here in the USA. Our goal is for the electric bicycle to become a household item in the USA. We have designed the most technologically advanced electric bicycles that are both practical and functional, providing added value and many benefits across all facets and ages of the biking community; commuter, traveler, weekend warrior,biking enthusiast and everything in between. Come along for the ride with us....
Responsible for New Business Development initiatives, prospecting and qualifying B2B networks, dealer acquisitions,and online retail partnerships
Duties including growing market share in Global and US markets
Responsible for sales strategy development and managing and retention of Key Accounts
Florida Atlantic University
Marketing and Sales Manager | 01/2013 - 01/2014
Harbor Branch Oceanographic Institute: A world leader in ocean engineering, at sea operations, drug discovery, marine biomedical and biotechnology research
Marketing Manager and New Business Development: Specially License Plate (SLP) Division
•Lead SLP marketing and sales initiatives- responsible for managing $3 million revenue and research budget
•Duties include analyzing SLP trends to report and recommend future marketing emphasis and evolution
•Effectively lead, create, design and broker new, creative messaging with mass media partners- CBS Outdoor, Comcast Spotlight, Discovery Channel, Florida Department of Highway Safety and Motor Vehicles
•Successfully implement new marketing strategies, branding materials and collateral, while providing client and customer support and organizing related outreach events and presentations
•Implement new strategic tactics for social media content and messaging for scientific research projects
•Successfully collaborate and work cross functionally with HBOI's External Relations and Communications group, HBOI Foundation, HBOI researchers, PI’s and Post Doc and Executive Director of Development
Xenith
Regional Sales Manager-Florida | 01/2010 - 10/2012
Responsible for the management and continued growth of regional sales and marketing pipeline through forecast and market analysis, brand initiatives with both B2B and B2C enterprises, and technical product presentation and training. Consistently led corporate presentations, delivering product knowledge sessions to educate and inform all levels of athletic departments, Certified Athletic Trainers, hospital sectors, fundraising networks, and distribution accounts while working cross-divisionally both internally and externally to win new business.
Xenith
Southeast Regional Sales Manager | 02/2008 - 10/2010
A privately held company pioneering integrated technologies designed to reduce the risk of brain injuries;
Successfully executed and led product launch and sales process from inception, mapping out sales network pipeline in nine states, managing five sales representatives and approximately 35 accounts
Grew territory revenue from $0 to approximately $1.5 million in two years
Successfully lead distribution networks through forecast, budget analysis, and product training
Duties included planning and execution of promotional events with Nike ESPN RISE, Warren Moon Enterprises, The Rock Tour, NIKE COY, NFL, POP Warner, and local community sponsorships
Recognized National Sales Team leader successfully securing the most elite accounts through analysis and management of strategic alliances and professional affiliations
Independently develop and implement national marketing and public relation programs with key media to support brand initiatives-ESPN.com, USA TODAY, FLORIDA TODAY, FOXSPORTS.com and NFLPA.com
Organized and delivers corporate presentations, delivering product knowledge sessions and training to educate and inform key decision makers of athletic departments, Certified Athletic Trainers, and hospital sectors with focus on expanding partnerships while developing and maintaining strong client relationships
Proven success in creating, developing, and executing marketing plans with cross-functional teams to win new business while supporting customer’s objectives and corporate goals
Corporate representative and principal at trade show events and sports sponsorship venues
Xenith
Promotional and Technical Sales Representative | 02/2008 - 04/2009
• Developed, and directed field and product testing initiatives prior to initial product launch
• Worked directly with product development engineers and select teams on pre-launch capabilities and advancements for Xenith Adaptive Head Protection System
National Football League
Pro Athlete | 01/2001 - 01/2006
New England Patriots
Buffalo Bills
Philadelphia Eagles
St Louis Rams
NFL Europe (Scottish Claymores)
*Signed to NFL roster as undrafted rookie free agent
*Vested NFL Player, member of NFLPA
*Elected team captain- Scottish Claymores