Bike

Moto & Powersports

Outdoor

Health & Fitness

Industrial Designer

Engineering & Production

<p>Lead Industrial Designer with 10+ years of experience leading creative product initiatives for brands such as Nike, The North Face, and Five Eleven Tactical. Specialize in technically challenging footwear for Formula 1 racing, Running and Moto GP Race apparel.</p>

*	Launched 3 new products for 3d printed medical knee brace company using biometric scans to provide proper fit resulting in 30% increase in sales the first year in (7-2023).
*	Founded a successful cycling apparel brand, securing $120k in initial funding www.catella.cc.
*	Grew social media assets to 12k followers on Instagram, resulting in $130k+ in yearly sales.
*	Designed, Developed, and produced product lines with international manufacturers resulting in over 80k units imported.
*	Founder of a rapidly expanding brand, based on licensing media assets from UC, CSU, and corporate partners such as Viewsonic America to produce Esports apparel with over 100k units sold. www.Levelup.clothing

Industrial Design Consultant

*	Developed concept design renderings and executed a comprehensive development plan utilizing in house pattern and testing labs resulting in 50% reduction in development time for new body armor(Shot Show 2024).
*	Conducted market research and testing with retired and active law enforcement to identify critical issues before manufacture, resulting in $5M increase in sales revenue within the first year of launch.
*	Sourced and vetted offshore manufacturing partners that provided a cost-effective manufacturing process, reducing production costs by 30% while increasing product quality.

Senior Industrial Designer Freelance

*	Successfully managed a team responsible for creating brand right product such as gloves, footwear, and eyewear to international markets with earnings of 200 million in sales.
*	Re-designed a completely a new footwear Product line which grew in sales from 10 to 80 million in 2019.
*	Created a new line of protective "circular polarized" eyewear that meets ANSI, CE, AND MIL SPEC certification standards opening new business opportunities totaling 100 million in first year.

Senior Industrial Designer Hardlines Director

*	Successfully increased company sales by 25% year over year through innovative design of Footwear and molded protective equipment.
*	Designed a line of lifestyle and motorsport footwear, outsole to upper construction and protective molded components.
*	Led a team of developers, pattern makers, and test riders to create a second-generation protective garment that molds to your body 20 minutes after being exposed to air.
*	Voted "Product of the Year" by Motocross Magazine 2013 for Fox kids chest protector.

Senior Industrial Designer

*	Executed new design ventures into road running via innovative Multi density mid sole designs.
*	Managed a small team of 2 Footwear Designers on projects ranging from hiking to running.
*	Lead Designer for cross company collaboration project between Vans Snow Boot Division and The North Face to create the first snow board boot that Incorporates modern mountaineering, Outsole materials and waterproof technology.

Senior Industrial Footwear Designer

*	Worked directly with Moto GP athletes such as Nicky Hayden to create footwear designs that would satisfy their extremely high standards on the racetrack.
*	Responsible for the design of key products such as Tech8, SMX plus, Tech 12, and Touring line with an estimated 12 million dollars NPV.
*	Created patent pending titanium material that resists abrasion ten times more than leather.
*	Incorporated new injection molded manufacturing process that increases strength over competitor's flat laminated carbon materials.

Find out detailed information about Rodolfo Saldana, Industrial Designer in Los Angeles, CA

Rodolfo Saldana: Industrial Designer in Los Angeles, CA

Rodolfo Saldana

Artcenter College of Design