ron perry: in Riverside, CA

Oversight of all dealership web sites, blogs and content for newsletter. Increasing traffic to sites and assisting in improved product sales through social media, imaging, blog and original newsletter content. Oversight of company inventory both new and pre-owned for all six dealerships. I have raised the percentage of vehicles with photos, notes and custom descriptions from Mid 60 percentile to the highest percentage we can achieve with a revolving inventory ( high 90 percentile). Posting and creation of all content images and descriptions of inventory. Drastically improved overall image quality and seller descriptions. Responsible for technical issue resolution and continuity. Building and maintaining relationships with outside vendors including AutoTrader.com, Cars.com, Homenet.com and Dealer.com. Responsible for site compliance on the Mercedes-Benz web site. Daily use of software including Advent, Homenet Auto and Dealer.com Control Center, Photoshop.

Manager of Photography Responsible for the look and continuity of all imagery and illustration on multiple company web sites. Oversight of Digital Asset Management system (DAM), contractual agreements, content rights and usage, media relations and project management. Supervised launch of DAM system including initial structuring of folders and populating system under tight time constraints before launch. My team of four averaged 3500-5500 unique images, located, sized, tagged and loaded to our system per month. Created content ranging from written automotive reviews to image galleries designed to drive traffic. Accountable for the look and style of all imagery on company web sites which consistently placed imagery as one the top five traffic drivers. Built dynamic team of individuals that exceeded management traffic goals and imagery standards. Responsible for department budget. Implemented Meta Data and Tagging on images for more positive search results. Found workarounds for imple

Commercial photography business creating images of current and upcoming new products. Self Employed / Freelancer Provided public relations, editorial and advertising photography to clients. Oversaw all aspects of DBA company including marketing, public relations and client relations. Organized large scale shoots for clients including location searches, scheduling of trucks and vehicles, finalizing contracts, pulling permits and hiring vendors. Garnered a reputation for reliable, creative and professional service with top companies in the automotive field and among fellow media. Acted as a liaison between manufacturer/client and media. Clients included but not limited to Road & Track Magazine, Mazda USA, Jaguar N.A., Suzuki, Toyota, Honda, Kelley Tire, Bicycling Magazine, Automobile quarterly, Chevrolet, Mercedes Benz, Cycle World Cadillac and Mitsubishi Motors.