Rosalie Cebreros: Marketing Manager in Laguna Beach, CA
Rosalie Cebreros
Marketing Manager
Laguna Beach | United States
Skills
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Interests
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Work experience
ML Kishigo
Marketing Manager | 04/2015 - Current
- Responsible for developing brand guidelines and brand product copy after 2015 company refresh, ensuring that all brand standards are met and style guidelines followed.
- Directed website redesign to align with 2015 brand refresh. Increased time spent on site by 40% through incorporating value add materials to our Distributors and National Sales Reps via web portal.
- Developed account acquisition plan consisting of sell sheets, mini catalogs, and .ppt’s for one of the largest retail industrial distributors in the US. Presented program with VP Sales resulting in $5MM in new business.
- Effectively managed agencies, vendor relationships and department personnel; creating deadlines, departmental budget and personnel KPI’s.
- Three years experience managing the production of our In Stock Product Catalog from layout design through publication.
- Launched and maintained marketing strategies designed to meet company goals.
- Administered and launched ZOHO CRM platform.
Carla Lee's NutBurgers
Sales and Marketing & Exec. Assistant to the CEO | 03/2014 - 04/2015
- Managed all in-store product demos, including Costco and Whole Foods, and company trade show planning and logistics, most notably Natural Products Expo East & West, to increase market awareness and sales.
- Served as point of contact for National Sales Reps. Prepared weekly Whole Foods and monthly Natures Best analytics to monitor product sales by store and region.
- Oversaw all box packaging from design to ordering of retail boxes and master packs to accommodate changing selling strategies.
- Designed company .ppt template for meetings with Investors, National Retailers and Distributors.
Fresh Enterprises (Baja Fresh, La Salsa & Canyons Burgers)
Marketing and Research Development Coordinator | 04/2013 - 06/2014
- Completed trade area analysis for 80+ franchise restaurants resulting in a customized sales strategy best suited for the local landscape.
- Launched successful Corporate Catering Program out of test-market corporate restaurants; wrote accompanying instruction manual for franchisee use.
- Point of contact for corporate management, franchisee owners and regional field directors.
- Created presentations for weekly meetings with C-level executives to assess successfulness of promotional strategies (ROI) and review sales reports.
Landmark Medical Management
Executive Assistant to CEO | 07/2012 - 01/2013
- Created new hire training protocol that provided structured guidelines for department assistants.
- Formulated Excel reports to provide Billing and Collections with daily comparables of incoming checks and outstanding receivables.
- Lead correspondent between CEO and all vendors and clients.