Digital Marketing Specialist

Digital & Media

Maintain the paid media creative calendar ensuring best
performing and seasonally relevant creative assets for paid
ads are available & trafficked flawlessly
• Collaborate with external partners and and manage
agencies on launching new campaigns, creative testing, and monitoring performance to continue the growth of existing

and new campaigns
• Develop robust testing plans that include testing new
channels, creative, and audiences
• Keep a tight pulse on paid channel performance with reporting from Google Analytics

Manage all social media accounts including posting and

community engagement

• Plan, write, and execute all educational & promotional
emails
• Merchandise all ecom products and consistently inspect

and update web pages to ensure their visual appeal,
accuracy, and ease of use
• Report on website performance, customer acquisition and engagement metrics, and sales conversion

Social Media and Web Coordinator

Wrote and edited creative & technical copy for blogs, case
studies, white papers, webinars, brochures, and email
campaigns
• Designed case studies, brochures, blog banners, and white
papers

• Created and animated product overview and best practice

videos
• Produced social media strategies for Twitter and LinkedIn

Marketing Manager

Find out detailed information about Rosario Garcia, Digital Marketing Specialist 

Rosario Garcia: Digital Marketing Specialist

Rosario Garcia

University of California