Rosario Garcia: Digital Marketing Specialist

Maintain the paid media creative calendar ensuring best performing and seasonally relevant creative assets for paid ads are available & trafficked flawlessly • Collaborate with external partners and and manage agencies on launching new campaigns, creative testing, and monitoring performance to continue the growth of existing and new campaigns • Develop robust testing plans that include testing new channels, creative, and audiences • Keep a tight pulse on paid channel performance with reporting from Google Analytics

Manage all social media accounts including posting and community engagement • Plan, write, and execute all educational & promotional emails • Merchandise all ecom products and consistently inspect and update web pages to ensure their visual appeal, accuracy, and ease of use • Report on website performance, customer acquisition and engagement metrics, and sales conversion

Wrote and edited creative & technical copy for blogs, case studies, white papers, webinars, brochures, and email campaigns • Designed case studies, brochures, blog banners, and white papers • Created and animated product overview and best practice videos • Produced social media strategies for Twitter and LinkedIn