Rose La Grua: Brand Director in Los Angeles

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications. • Planned, implemented and tracked sales and marketing strategies to promote brand products. • Continued product design, development, and production initiatives per previous role as development manager. Includes roughly 100 new styles per year. • Collection sourcing, requisitions, purchasing, R+D, and sample development. • Technical flat development, pattern card development, marker requests, cut tickets, and costing. • Manage and produce 12 monthly photoshoots per year, 2 large scale events per year, and 2 large scale campaign photoshoots per year. • Accounts payable handoffs, general administrative duties, and yearly budget management.

• Established new design direction for Strike Oil. • Created system for tracking samples, style numbers, and fabrics. • Directed product development efforts using industry-specific tools to increase sales and overall company productivity. • Worked with internal and external businesses and led cross-functional teams to develop product, collateral, events, activations, and other brand specific assets. • Monitored resource allocation, budget development and personnel recruitment for multiple projects including product development, campaign shoots, and marketing initiatives. Involved managing over 50 external contractors at any given time. • Performed trend research, mood board creation, and product design. • Technical flat development in Adobe Illustrator. • Sourcing, purchasing, R+D, fabric testing, wash/dye testing, graphic development, print testing, and sample development. • Established fit standards and ensured that all new styles met those standards. • Created production pattern cards, marker requests, cut tickets, and production PO's. • Collection BOMs and costing. • Accounts payable handoffs, general administrative duties, and yearly budget management.

• Researched industry trends and created mood boards for design. • Designed garments and created sketches and technical flats to convey styles to lead designer. • Managed orders and purchasing through AIMS 360. • Managed sample development calendar. • Sourcing and sample room management. • BOM development and costing.

• Standardized production procedures, job roles and quality assurance guidelines. • Managed continuous improvement initiatives to drive gains in quality, flow and output. • Resolved issues quickly to maintain productivity goals. • Managed 2 direct development/production assistants. • Implemented quality improvement changes to minimize product defect rates. • Materials sourcing, research and development, purchasing, and testing. • Technical flat development, pattern card development, BOM, and costing. • Marker requests, cut tickets, production PO's, and factory oversight. • Quality control. • Managed continuous product development and production on rolling launch schedule.

• Collaborated with lead designer to create patterns efficiently and quickly. • Optimized final fit. • Created technical flats and pattern cards. • Sample sewing. • Managed sample and pattern library. • Worked closed with lead designer to source fabrics and develop wash samples for denim category.

• Documented forecasted trends for upcoming season and worked with buyers to acquire appropriate materials for manufacture. • Identified new design concepts for potential use in future projects. • Supported senior designer with mockups, material searches and specifications for designs. • Coordinated design process for multiple brands from concept sketches through final adoption. • Technical flat development and tech pack creation. • Line sheet development. • Fabric sourcing and sample purchasing. • Managed in house sample sewing room. • Managed sample and fabric library. • Worked with print companies to develop new fabric prints and graphics. • BOM and costing. • Developed and sourced for large Justice orders totaling over 1 million per PO.

• Created patterns based on concepts from lead designer. • Created samples and made fit adjustments to achieve target fit. • Created technical flats by hand and created pattern cards. • Created custom garments for celebrity clients including Rihanna and Katy Perry. • Created final pre-production samples for Spring/Summer 2012 runway presentation.