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Creative Director & Brand Strategist | Driving Scalable Design Systems, Product Growth & Cross-Functional Leadership | $2.5M+ in Sales from Brand Innovation

IT & Technology

I’m a Creative Director and Brand Strategist with 7+ years of experience leading multidisciplinary teams and building scalable brand systems for agencies, startups, and tech-driven companies. My work sits at the intersection of design, strategy, and innovation—translating complex ideas into intuitive, human-centered visual experiences.

At Designity, I led creative direction for a diverse portfolio of brands across e-commerce, CPG, hospitality, and tech—guiding concept development, design execution, and client relationships from kickoff through delivery. I consistently maintained a 4.45/5 client satisfaction score, exceeded creative objectives across dozens of active projects, and implemented systems that improved collaboration, workflow, and design quality.

Before that, at C², I built and managed the brand department and launched the C² Blueprint™, a proprietary creative product that generated over $2.5M in its first beta testing year and achieved a 92% renewal rate among VIP clients. Earlier in my career at CF Nutrition, I led brand and marketing initiatives for a growing CPG startup—spearheading a website redesign, B2B partnerships, packaging for big box retail, and integrated campaigns that exceeded ROI and KPI goals.

Across every role, I’ve focused on creating systems that scale, brands that connect, and design strategies that move business forward. Whether guiding teams, architecting brand identities, or collaborating with developers and marketers, I bring a balance of creativity and structure to help brands evolve in today’s fast-changing, tech-driven landscape.

 - Establishing brand identity by creating brand assets, websites, designing apps, and other company collateral for businesses looking to create or strengthen brand awareness. 

- Help business leaders translate their marketing strategy- strategy into a thoughtful design; using scenario inquiry and problem solving, to define a target audience and relevant messaging.



Freelance Graphic + Web Designer

Sr. Brand Designer 

      -   Design branding, marketing collateral, social media ad campaigns, organic social content, google display ads, email campaigns, web graphics/design, landing pages, programmatic ads, CTV ads, and motion graphics for over 200 clients across numerous industries.

      -   Led the development of the brand audit product May 2021 - April 2022 (C² Blueprint Strategy) to use for upsell opportunities with VIP clients which resulted in a business model shift and brought in over $500k in sales in the very first quarter

      -   Brand audit system executes brand voice, strategy, competitor research, visual exploration, logo development, advertising creative + strategy, content/email creative + strategy, website brand consistency, and web development

      -   Onboarded clients, managed project workflows and presentations, and presented 
the reveals with the team

      -   Results showed that each audit led to over 80% of signed contracts and converted 
clients substantially by almost half the amount of normal projected time

      -   Built/established brands through understanding the client’s goals and created long-lasting relationships with the business owners and marketing leads of 50+ VIP accounts

      -   Developed the brand department (a la carte product menu, graphic retainer, brand audit system), established services/scope of work, created and trained the company on internal workflows, and provided materials for sale negotiations



Graphic Designer

      -   Collaborate with the creative director to build out the brand department, graphic retainer system, product lines, and client audits

      -   Work with marketing strategists to create designs to meet their campaign objectives and improve CPC rates/lead generation

      -   Handle VIP clients and lead brand audits which include rebranding their company and keeping aesthetic consistency throughout all platforms to create brand trust

      -   Design social media ad campaigns, organic social content, google display ads, email campaigns, website graphics/design, landing pages, programmatic ads, CTV ads, Google display ads, and motion graphics for clients across numerous industries

Sr Brand Designer

      -   Worked directly with the CEO and Operations Manager to execute marketing strategy, established new branding guidelines and collateral, enforced internal brand awareness, and established a presence on social media.

      -   Liaise between marketing and key stakeholders to ensure consistent execution 
of quarterly goals, overarching brand strategy, and cohesion of branding efforts

      -   Traveled to tradeshows to build client relations and bring brand awareness to the company while selling and engaging with anesthesiologists + hospital directors

      -   Managed development of brand assets that drove growth and performance gains

      -   Rebranded ClearFast, company collateral, website/content, product labels, and packaging for retail

      -   Engaged in strategic marketing and redefined their appropriate target audience

      -   Managed print advertising relations and design

      -   Designed tradeshow exhibition booth, layout, banners, and marketing collateral

      -   Built and managed the brand/marketing team while budgeting, delegating, and overseeing projects

      -   Assisted with the production of photoshoots, videos, social media marketing, and content

      -   Led/oversaw all marketing efforts internally, set quarterly goals, and tracked success for investors

Brand Manager and Designer

   -  Established and modernized brand across all of the previous marketing collateral, B2B assets, and internal materials

   - Worked with marketing to help create project-specific designs for B2B clients 
(presentations, booklets, proposal packages)

   - Enforced brand standards across company collateral to increase brand awareness

   - Worked closely with engineers to format specifications for building equipment and codes, assisted in AutoCAD, and became versed in industry standards

Graphic Marketing and Design

- Worked with internal team to design brochures, decals,  stickers, posters, logos, signage, invitations, created unique websites and more for local clients and events. 

Graphic and Web Designer

- Worked with clients to help fulfill proper branding and created designs to be produced. Made their banners, flyers, social media graphics, brochures, logos, etc.

Graphic Design Intern

- Animated designs, shot footage, and generated commercials that aired on ProwlTV and Janet Leigh Theatre. 

Video Editing/Animation Intern

- Collaborated with the Creative Director to design brochures, infographics, flyers, social media posts, posters, a layout and imagery for a book, and more to support organizations that were helping orphans and vulnerable children

-Provide design services / Develop design vocabulary based on existing art forms
-Cultural preservation / Document traditions and craft processes
-Education / boosting of local identity: Craft workshops; training of designers; 
-Raising interest in local customs and traditions 
-Raising living wages through crafts sales

Sales, Marketing, and Design Intern

Find out detailed information about Rose Ross, Creative Director & Brand Strategist | Driving Scalable Design Systems, Product Growth & Cross-Functional Leadership | $2.5M+ in Sales from Brand Innovation in Raleigh, North Carolina

Rose Ross: Creative Director & Brand Strategist | Driving Scalable Design Systems, Product Growth & Cross-Functional Leadership | $2.5M+ in Sales from Brand Innovation in Raleigh, North Carolina