Rose Ross: Freelance Graphic + Web Designer in Leucadia, CA

Sr. Brand Designer - Design branding, marketing collateral, social media ad campaigns, organic social content, google display ads, email campaigns, web graphics/design, landing pages, programmatic ads, CTV ads, and motion graphics for over 200 clients across numerous industries. - Led the development of the brand audit product May 2021 - April 2022 (C² Blueprint Strategy) to use for upsell opportunities with VIP clients which resulted in a business model shift and brought in over $500k in sales in the very first quarter - Brand audit system executes brand voice, strategy, competitor research, visual exploration, logo development, advertising creative + strategy, content/email creative + strategy, website brand consistency, and web development - Onboarded clients, managed project workflows and presentations, and presented the reveals with the team - Results showed that each audit led to over 80% of signed contracts and converted clients substantially by almost half the amount of normal projected time - Built/established brands through understanding the client’s goals and created long-lasting relationships with the business owners and marketing leads of 50+ VIP accounts - Developed the brand department (a la carte product menu, graphic retainer, brand audit system), established services/scope of work, created and trained the company on internal workflows, and provided materials for sale negotiations Graphic Designer - Collaborate with the creative director to build out the brand department, graphic retainer system, product lines, and client audits - Work with marketing strategists to create designs to meet their campaign objectives and improve CPC rates/lead generation - Handle VIP clients and lead brand audits which include rebranding their company and keeping aesthetic consistency throughout all platforms to create brand trust - Design social media ad campaigns, organic social content, google display ads, email campaigns, website graphics/design, landing pages, programmatic ads, CTV ads, Google display ads, and motion graphics for clients across numerous industries

- Establishing brand identity by creating brand assets, websites, designing apps, and other company collateral for businesses looking to create or strengthen brand awareness. - Help business leaders translate their marketing strategy- strategy into a thoughtful design; using scenario inquiry and problem solving, to define a target audience and relevant messaging.

- Worked directly with the CEO and Operations Manager to execute marketing strategy, established new branding guidelines and collateral, enforced internal brand awareness, and established a presence on social media. - Liaise between marketing and key stakeholders to ensure consistent execution of quarterly goals, overarching brand strategy, and cohesion of branding efforts - Traveled to tradeshows to build client relations and bring brand awareness to the company while selling and engaging with anesthesiologists + hospital directors - Managed development of brand assets that drove growth and performance gains - Rebranded ClearFast, company collateral, website/content, product labels, and packaging for retail - Engaged in strategic marketing and redefined their appropriate target audience - Managed print advertising relations and design - Designed tradeshow exhibition booth, layout, banners, and marketing collateral - Built and managed the brand/marketing team while budgeting, delegating, and overseeing projects - Assisted with the production of photoshoots, videos, social media marketing, and content - Led/oversaw all marketing efforts internally, set quarterly goals, and tracked success for investors

- Established and modernized brand across all of the previous marketing collateral, B2B assets, and internal materials - Worked with marketing to help create project-specific designs for B2B clients (presentations, booklets, proposal packages) - Enforced brand standards across company collateral to increase brand awareness - Worked closely with engineers to format specifications for building equipment and codes, assisted in AutoCAD, and became versed in industry standards

- Worked with internal team to design brochures, decals, stickers, posters, logos, signage, invitations, created unique websites and more for local clients and events.

- Worked with clients to help fulfill proper branding and created designs to be produced. Made their banners, flyers, social media graphics, brochures, logos, etc.

- Animated designs, shot footage, and generated commercials that aired on ProwlTV and Janet Leigh Theatre.

- Collaborated with the Creative Director to design brochures, infographics, flyers, social media posts, posters, a layout and imagery for a book, and more to support organizations that were helping orphans and vulnerable children

-Provide design services / Develop design vocabulary based on existing art forms -Cultural preservation / Document traditions and craft processes -Education / boosting of local identity: Craft workshops; training of designers; -Raising interest in local customs and traditions -Raising living wages through crafts sales