Ross Larson: Sr. Coordinator, Properties in New York, NY

• Manage Soccer United Marketing’s commercial relationship with U.S. Soccer • Serve as internal property resource and owner of cross-department event and project timelines • Support the development and growth of U.S. Soccer business areas including sponsorships, content, digital/social media, and consumer products • Develop processes and workflows to further a culture of integrated and analytical thought across relevant areas • Collaborate with internal stakeholders and external property, media, and agency partners to develop solutions that deliver for the U.S. Soccer brand and partners

• Managed all strategy, development, operations, media/digital, and communications initiatives • Managed departmental data collection procedures, KPI’s, and strategic planning • Analyzed and presented all replay-related data to MLB upper management • Led cross-functional initiatives between Baseball Operations, Marketing, Communications and Events departments Project Experience: • Project and Event Management – Managed creation and implementation of virtually all departmental platforms, including coordinating 2,430 games annually, departmental reporting procedures, and strategic partnership development between MLB and all third parties (MLB.com, team owners, umpires’ union, media, etc.) • Marketing and Consultation – Managed communication, partnerships, and all internal and external resources, as well as served as a liaison and collaborative consultant to other sports leagues (NBA, FIFA, Rugby AUS, Cricket International, etc.) • Data Analysis – Served as the lead analyst on all replay-related data, resulting in a total understanding and optimization of the instant replay department

• Created and distributed press releases for sponsorship, community relations, and basketball operations announcements • Supported local and national media in editorial and public relations inquiries • Coordinated player media interviews and public appearances • Managed the Sue Bird 10-year anniversary marketing campaign across in-market and gameday digital platforms

• Managed daily game notes and press inquiries, as well as campaigns around player and team milestones • Worked with hockey operations, media relations, and events and entertainment staff before and during games • Oversaw team and player social media initiatives and marketing campaigns across various digital platforms • Analyzed performance of in-season marketing and communications initiatives to upper-management