Roy Dauzat: SENIOR SALES & ANALYTICS MANAGER in Rogers, Arkansas Area, AR
Roy Dauzat

SENIOR SALES & ANALYTICS MANAGER
Rogers, Arkansas Area | United States
Skills
No information
Interests
Market research
Environmental education
Work experience
Market Performance Group
SENIOR SALES & ANALYTICS MANAGER | 02/2015 - Current
Grow business for assigned accounts by over 14%. Drive sales accounts, category management accounts and analytic accounts utilizing Nielsen, IRI, other insight tools as well as sales techniques and good replenishment techniques to provide customers relevant and profitable tactics.
Drove seasonal sales +20% by maintaining replenishment pipeline with suggested orders
Grew Walmart Sales for several accounts with detailed market analysis
Johnson Controls
Category Manager | 01/2014 - 11/2014
Manage Automotive Battery business for Walmart US, Walmart Canada and insight for Sam’s Club US. Utilization of NPD, Experian, Traqline and Planalytics as well as other Consumer Insight Tools and statistical measures to determine category lifts, troughs, profitability and recommended tactics.
* Use analysis tools to eliminate unnecessary shippers saving JCI over $500,000 while growing Marine Battery sales.
* Design new modular and marketing tools driving Walmart Puerto Rico sales into double digit growth.
* Recognize sales opportunity in PowerSport Factory Activated Batteries which resulted in growth from 500 stores to all stores.
The NPD Group
Strategic Business Partner | 08/2011 - 12/2013
Managed business relationship with Sam’s Club directly with DMM’s for four businesses including Apparel, Automotive, Home and Toys. Provided detailed analysis of each business to uncover new opportunities for Sam’s Club specifically around new and trending items and brands. Persuasively and logically recommend items that have been added to their assortment resulting in solid sales growth. Regularly advised DMM’s and buyers on category trends utilizing a combination of syndicated data and market research to effectively maximize assortments.
* Grew Apparel business and share by over 12% with sku change recommendations.
* Enabled growth of over 20% in Accessories business.
* Grew business in Small Appliances and Housewares with strategic and tactical strategy leading to share growth of over 10% in key categories.
Hamilton-Beach Brands
Category Manager | 12/2009 - 02/2011
Led and managed all category modular process activities, including pre-planning with buyer, post-line review of SKU rationalization, plan-o-gram creation/traiting execution, rolling audits of store set compliance and EOS logic, digital imaging, and product SKU library management. Conducted fact-based analysis utilizing Excel, Shiloh and syndicated market data to evaluate distribution changes, merchandising, pricing, promotions, and plan-o-gram placement, making appropriate recommendations based on information acquired. Utilized sales background in interpreting business data and provided actionable recommendations.
* Enabled Wal-Mart to combat key market competition and maintain consistent business growth by developing complete understanding of its business practices/strategic direction to devise and communicate effective retail strategies.
* Grew Wal-Mart category share by 10% by designing/implementing innovative automated reports for tracking business using more effective methods, ge
Hamilton-Beach Brands
Account Manager | 04/2006 - 12/2006
Oversaw all company product sales efforts to Wal-Mart.com, developing innovative plans, managing budgets, creating engaging presentations, and conducting sales analyses with Excel, Shiloh and syndicated market data. Made recommendations for small kitchen appliance/electric iron sales to Wal-Mart stores/Walmart.com based on 4P’s.
* Grew the Wal-Mart account by 7% by introducing new products/categories to the buyer and collaborating to create promotional calendar, while alleviating any doubt that people would buy small kitchen appliances online.
* Implemented a database software package, built associated feed-in reports, and trained employees in database usage.
* Created new report set to deliver retailer, brand, and product market share information to internal and Wal-Mart customers.