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Triathlon

MBA with more than ten years of demonstrated analytical, strategic and administrative experience within marketing,
consulting, construction and manufacturing industries. Proven skills in developing and executing negotiations, project
initiatives, problem solving, communication, and successfully coordinating diverse teams. Broad experience in finance,
business development, marketing and sales. Thrives in multidisciplinary roles and interested in broadening professional
experience, high sense of commitment, passion and eagerness to learn and grow.

As an independent consultant I am focused on giving support to my clients to optimize their administrative, financial and marketing processes always based  on their  strengths and  peculiarities  that  make  their  business unique  and  give  them
competitive advantages.
Consultant - Finance and Administration
Reporting to: International Manager
Client: The Climate Reality Project
The Climate Reality Project is an NGO founded by former U.S. Vice-President and Nobel Peace Prize, Al Gore.
This organization is working to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society.

Job responsibilities:
• Design of the administrative processes for the Mexico & LATAM office.
• Generate the operation and expansion plans.
• Coordinate logistics and activities for promotion events and brand positioning.
• Develop the financial plan for the Mexico & LATAM office.

Achievements:
• Increased the office efficiency level by the definition and follow-up of standardized processes.
• Designed the financial plan required for the office's operation.
• Collaborated in the implementation of the media strategy (digital and traditional media).
• Generated a cross reference between The Climate Reality Project and the company Framework. Resulting
in  a  media  partnership  for  the  most  important  eCommerce  event  in  Mexico  City.  This  generated  the opportunity to have an IT industry audience.
• Served as the Moderator of the panel "Technology and Climate Change" that took place in the eShow®
event in Mexico City. The panel was formed of C-level executives from different companies within the Telecommunications and Technology industries.


Consultant - Sales and Marketing
Reporting to: CEO
Client: Framework - The eMag & The eShow
Framework is a Marketing firm specialized in Inbound Marketing. Framework is the editor of the magazine "The
eMag",  a  publication  focused  on  eCommerce.  It  is  also  the  owner of  "The  eShow",  the  most  important
eCommerce event in Mexico City.

Job responsibilities:
• Lead generation for new Key Accounts for The eShow.
• Coordinate The eShow expansion to Miami.
• Coordinate The eShow expansion to Colombia.

Achievements:
• Designed the internationalization strategy for The eShow (Miami and Colombia).
• Development of "eCommerce Director's Club". This club brings together C-level executives from top tier
brands within the eCommerce sector in Mexico.

Independent Consultant

Mexico City, Mexico City.
Jan 2018  Daikin is the world's #1 air conditioning company with 60 manufacturing facilities distributed around the world. Daikin owns
245 subsidiaries (27 Japan; 218 Overseas). Daikin is a Fortune 1000 company with annual sales of 22+ Billion USD. Daikin
recently acquired SAEG Engineering Group, an Engineering firm focused on the HVACR industry.

Commercial Manager - SAEG Business Unit
Reporting to: Business and Operation Manager

Job responsibilities:
• In charge of the planning and execution of the structural merger between Daikin and SAEG in Mexico.
• Responsible for being the liaison between the Japanese Directives and SAEG's HQ.
• In charge of developing the administrative and commercial plan for FY 2018 that involved a progressive
structure and operations increase.
• Lead the recruiting process for technical roles to further grow the structure.


Achievements:
• Conducted a market research with GfK (World's fourth largest market research organization) in order to better craft a market penetration strategy and achieve the $5MM sales goal for 2018 in Air-conditioning
Peripherals and Accessories. In order to conduct this study, I negotiated with the Japanese Directives and Japan's HQ covered the associated costs. That translated in savings of +$60k USD for my business unit.
• Implementation of Bitrix24 CRM to have more control on the sales pipeline and leads.
• Achieved a huge discount in publicity. That discount represented almost 50% in savings for the marketing
budget.
• Started a relationship with 4 of the main Key Accounts in the country that generate +$100MM within HVACR industry on an annual basis.


Jan 2014   May 2017

Commercial Manager - SAEG Business Unit

Dec 2013 Grupo  Fadinox is  a  consulting  and  manufacturing  company  that  develops  consultancy  and  engineering  solutions  for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for
large companies (~75-100 employees).

Sales Manager
Reporting to: Managing Director
Direct reports: 15

Job responsibilities:
• Achieve growth and hit sales targets by successfully managing the sales team.
• Present sales, revenue and expenses reports and realistic forecasts to the management team.
• Recruiting, objectives setting, coaching and performance monitoring of sales representatives.
• Establish and adjust selling prices by monitoring costs, competition and supply and demand.
• Establish sales objectives by forecasting and developing annual sales quotas.


Achievements:
• Secured 40% growth on sales of stainless-steel equipment for food industry by spotting one of our client's
expansion needs. Translating in +$400k in additional revenue for the FY 2013.
• Implemented strategic sales goals that resulted in a revenue increase of +1MM for FY2013.
• Surpassed sales goals by 40% for FY 2013.
• Demonstrated an unwavering commitment to customer service, adding new customers while maintaining
premium service levels with existing accounts.

Sales Manager

is  a  consulting  and  manufacturing  company  that  develops  consultancy  and  engineering  solutions  for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for
large companies (~75-100 employees).
Sales and Marketing Director
Reporting to: Managing Director
Direct reports: 15

Job responsibilities:
• Lead all sales efforts and PR with clients.
• Generate and coordinate the commercial strategies on behalf forecasts and specific needs within the different industries the company works for.
• Be an achiever, problem solver, team motivator and a great leader.
• Design and complement a strategic sales plan that expands the company's customer base and ensure its
presence in the market.
• Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.

Achievements:
• Coordinated Grupo Fadinox's merger with Netsytel, a local construction company specialized in building
Base Transceiver Stations for cell phone carriers resulting in an estimated sales increase of $2 MM for FY2016 and $3.2 MM for 2017 in the construction branch.
• Conducted a strategic alliance between Grupo Fadinox and a specialist retailer within food industry on behalf of an exclusive contract for designing and building special stainless-steel equipment for industrial
food processing, projecting an estimated sales increase of $1MM for 2016 and $1.3 MM for 2017 in the food and beverage industry branch.
• Led the consultancy team in two important projects. One was focused on designing KPI's, workflows, warehouse operation and logistics for a big food chain with presence in Mexico City area. The other
project was focused on standardizing the operational and financial processes of a key partner for SAP within the LATAM region as well as the design and implementation of a shared services center. These two
projects generated +$500k in revenue for the consultancy branch.
• Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs.

Sales and Marketing Director

is  a  consulting  and  manufacturing  company  that  develops  consultancy  and  engineering  solutions  for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for
large companies (~75-100 employees).

Project Developer
Reporting to: Business Development Manager
Direct reports: 3

Job responsibilities:
• Perform project design and development activities according to customer specifications.
• Develop project plan, budget and schedule.
• Track project progress and develop status reports to management
• Ensure that project is completed with allotted budget and timelines.

Achievements:
• Awarded a contract for Crayola®, securing +1MM with this contract.
• Negotiated a contract with a provider that reduced +$100k in raw material costs for the company.
• Implemented a KPI system that made the operation efficient and reliable. This translated into 100% On
Time deliveries throughout the duration of the project and less than 1% of product rejection.
• Our finished products were distributed in Mexico, US, Canada & Europe.

Project Developer

is  a  consulting  and  manufacturing  company  that  develops  consultancy  and  engineering  solutions  for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for
large companies (~75-100 employees).

Senior Sales Engineer
Reporting to: Sales Manager
Direct reports: 1

Job responsibilities:
• Responsible for supporting sales teams with product positioning.
• Validate customer needs and requirements.
• Interface with other departments regarding product development and implementation.
• Work with customers to present a technical perspective on the company's sales offering.
• Participate in the entire sales process - initial discovery, project review, design submission and follow up.


Achievements:
• Leveraged relationships within the food and beverage industry and managed the accounts of the main
clients.
• Demonstrated product or service aspects that best satisfied the needs of the customer in terms of quality, price and delivery, often saving clients hundreds of thousands of dollars in annual savings.
• Managed retention and growth of +$3MM revenue base (over 50 accounts) within food and beverage
industry.
• Secured a $250k contract to redesign and manufacture special stainless-steel drains.

Senior Sales Engineer

is  a  consulting  and  manufacturing  company  that  develops  consultancy  and  engineering  solutions  for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for
large companies (~75-100 employees).

Junior Sales Engineer
Reporting to: Sales Manager
Direct reports: 0

Job responsibilities:
• Provide customer service.
• Prepare quotations.
• Review customer's purchase orders to ensure all commercial terms are acceptable according to the company's terms and conditions.
• Search for new clients who might benefit from company products or services.

Achievements:
• Developed an important amount of skills that translated in efficiency throughout my assigned duties.
• Obtained a $120k contract with a major tequila producer. This contract involved the design and construction of an automated machine that saved our client +$50k in costs on an annual basis.
• Developed more than 30 Key Accounts in the industrial sector.
• Worked towards building a sales culture which becomes a benchmark in terms of meritocracy, diversity
and adherence to the company's policies.


Other degrees or diplomas

Junior Sales Engineer

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Ruben Mendoza: in Pomona, CA

Ruben Mendoza