Rubin Hanan: Chief Executive Officer in Sarasota, FL

A consulting firm on business and marketing strategy for startups and established brands. Work directly with the owners, CEOs, and managing partners on streamlining the current business strategy. Responsible for opening new channels of distribution, global brand building and guiding the company towards an exit. • 67% revenue growth achieved within 18 months by developing a new brand strategy to differentiate the product line and avoid cannibalizing other brands in the market. • 33% worldwide revenue growth reached by leading partnership strategy in opening ten international distributors for two client firms in the first year. • 20% EBITDA attained for a client’s balance sheet by negotiating a 17% margin enhancement for materials purchases while positioning the retail store as a showroom as a component of the client’s go-forward strategy. • #1 driver in distance and accuracy accomplished on the PGA Tour Champions in year one, by attracting top pro-golfers for a client company by analyzing the competitive landscape and buyer expectations while piloting product development.

Accountable for the success of the entire division. Led an executive team comprised of the CFO and COO as well as the senior vice presidents of human resources, marketing, planning, footwear and apparel, legal, and real estate. Cultivated a thriving corporate culture. Played a key role in all aspects of the business including merchandising, store layouts, new opportunities, new stores, store closures, and new hires. • $125 million inventory decrease realized through a needs assessment of storage facilities and development of a sales strategy to drive sales, allowing for closure of 400 offsite locations that significantly enhanced P&L performance. • $20 million mixed martial arts (MMA) business established to offset business regression in other products by identifying and evaluating the formation of a niche market while negotiating a relationship with a critical product placement in the MMA market space resulting in similar engagements. • 25% total increase in Canadian store sales gained in the first two years by concentrating on a localized sales strategy and modifying the sales / revenue trajectory of the stores. • 14% spike in Nike and Adidas brand tee business obtained despite an overall decline by negotiating the rights to manufacture the name brand tees for the division to maintain fresh business with higher margins.

Oversaw all details of the business as a turnaround opportunity. Direct reports included the chief financial officer, senior vice presidents of HR, marketing, and footwear / apparel / accessories and the legal and real estate heads. • 200-basis point improvement in year-over-year division margin delivered by collaborating with vendor partners to augment margins and create a more exclusive product allocation that drove profitability. • Executed marketing strategy that aligned with the Canadian buyer mindset to sustain a $130 million business division and set the standard for thinking globally while acting locally. • 25% EBITDA and double-digit profit margin generated in year one by engaging and empowering the leadership team and repositioning the company brand. • Improved product alignment with Canada’s culturally diverse market by importing products from nations representing consumer interests to deliver a sense of international flare and market relevancy. • 21%+ sales and EBITDA advances earned by devising an aging and on-hand inventory tracking document that showcased each product in every store to enhance daily store reviews.

Led all North America and Global marketing initiatives and strategy. Oversaw the international groups including media, commercials, advertising, in-store merchandising, vendor support, cross promotions, and contract negotiations with the leagues. Managed the vice presidents of marketing for Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, and Foot Locker Canada. • 1.7 million consumer signups reaped in the first year after the introduction of a CRM program, now exceeding 16 million members, by designing and implementing a solution while negotiating realistic expectations from management. • Drove market share for all divisions by assembling a team of world-class marketing leaders that amplified market saturation for all brands. • $1 million branding campaign championed through NFL team magazines, online promotions, and television advertising by forging a partnership with a firm selling ads and offering trips to the Pro Bowl that facilitated corporate branding and provided employee recognition at nominal cost. • Surpassed analyst forecasts within nine months to spawn robust sales by designing unique divisional profiles and energizing executives to creatively conceive innovative ideas for future growth. • Architected cohesive marketing strategy and merchandising communication skills around global best practices to ensure superior performance quality. • 24% surge in vendor supported monies earned by crafting a yearlong marketing plan to garner vendor buy-in on a prolonged term strategy.