Directly responsible for P&L, KPI's, development and execution of all digital
merchandising (buying & planning) strategies as well as to identify and lead
current and future digital marketing plans.
Led $1 million profit turnaround in first 6 months.
Have driven 67% growth year over year by developing & improving
merchandising, marketing and logistics.
Created roadmaps for UX improvements that resulted in 24% increased
conversion rate.
Reduced operational costs by 31% that lead to $1 million profit improvement,
first profitable year in sites history.
Directed traffic growth strategies, including introducing SEO, SMS, affiliate,
retargeting, email marketing and Google shopping.
Manage all vendors, pricing and promotional strategies.
Developed plan for segmentation and personalization expansion to optimize and increase organic search footprint and drive relevant site traffic.
Collaborated with key stakeholders to implement continuous improvements and exceed team goals.

Director of E-Commerce

Drove 33% growth year over year by developing & implementing new
merchandising, inventory and marketing strategies.
Improved conversion rate 18% and AOV 25% through site merchandising
optimization, marketing and promotional strategies.
Grew Amazon business 223% through improved assortment and inventory
planning.
Led digital migration from Weblink to Shopify Plus, on time and under budget.
Improved all aspects of customer experience with enhanced UX and a more
personalized merchandising and product assortment.
Leveraged Google Analytics and AB testing to monitor effectiveness of online
marketing strategies, website content and user experience.
Tracked consumer behavior, content management to develop robust
customer acquisition and retention programs.
P&L responsibility, KPI management
Buyer & Planner for site assortment and vendor management lead.

E-commerce Manager

township, NJ
Full P&L responsibility for $70 million Jewelry Department.
Grew top line sales by 15% and Improved margin by 22%.
Created new aftercare category that grew to $20 million in year one.
Performed extensive sku deep dive analysis to effectively expand and contract assortments as needed for continual growth.

Senior Buyer

Drove top line sales by 29% and improved margins by 16%.
Reduced bulk fabric costs 35% by consolidating vendors and renegotiating
contracts.
Forecasted market trends and improved merchandising strategies by
introducing new fabrics, brands, price points, and promotional strategies.

Buyer

Planned over $150 Million in sales over two departments (CPG, produce).
Developed and implemented new inventory management strategies to help
reduce revolving inventory by 65%.

Merchandise Planner

Increased business by $1 million over five years.
Led merchandise selection, pricing, planning and marketing.
Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.

E-Commerce Manager

Managed $100 million OTB in Home Decor and Men's Departments in order to align inventory with sales goals.
Partnered with merchants to predict receipt needs each season and recommended markdown or chase strategies.

Find out detailed information about Russell Peterson,  in Los Angeles, CA

Russell Peterson: in Los Angeles, CA

Russell Peterson

University Of North Carolina At Chapel Hill