Ryan Bailey: Founder / Owner in Richmond, VA

This soft goods company was founded as a platform for personal growth and exploration. Guided by a curiosity of construction methods, usage behavior and entrepreneurship, I have been avidly pursuing my obsession with outdoor gear, from the inside out. • Exploration of bag design through research, sketching, computer modeling, pattern making, and constructing (sewing) prototypes. • Self taught (books, instagram stalking, youtube, relationships built with other makers). • Prototyped more than two dozen bag designs and variations. • Exposure to design for manufacturing by building a tech pack and working back and forth with a factory to have my design produced. • Brand and marketing exposure through logo development, website development, social media postings, and in-store sales.

Design lead on a hand-picked, cross-functional team that was assembled to accelerate Altria’s aspiration of moving adult smokers from cigarettes to non-combustible products by creating holistic experiences, anchored in deep consumer empathy and insights. • Leveraged Design Thinking methodologies with a focus on consumer journeys, through ethnographies across the country to develop and refine disruptive concepts.

Design lead focused on the next generation of non-combustible reduced risk products. • Managed design projects leveraging both outside design firms and work streams at our international innovation outpost in Israel. • Piloted the Scrum Sprint process to deliver new concepts in a short period of time. • Conceived and led effort to better reach and understand consumers lifestyles through the use of a mobile research and prototyping lab. • International travel to Israel and China to manage projects and scout technology.

Supported engineering teams by managing industrial design work streams (internal + external).

• Lead creative packaging design from concept to production. • Material development (example: multi-layer laminate label construction). • Identified, on-boarded, and led work with world class packaging design firm. • Designed and developed packaging structures to significantly reduce cost.

•Led creative projects focused on the Home and Garden Category. •Managed a small team of designers; mentoring their growth and development. •Worked closely with large brands including Colgate, P&G, Sherwin Williams, Scotts, United Industries, and Lysol to bring products and packaging to market.

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