Ryan Harrison: Marketing Director in St. Louis, MO

St. Louis, Missouri Jun. 2007 to Present A self-owned, freelance marketing business offering brand management, social media marketing, and motorsports event planning. Project Manager, Sole Proprietor Contracted by small-to-large companies to produce full-scale media and event management solutions, primarily in motorsports. Create and manage content marketing for a number of well-known brands including: Uber, GT Channel, Holley Performance, Vaughn Gittin, Jr., S3 Magazine, Midwest Drift Union, Turismo Drift, Enthusiast Apparel, Gotham Dream Cars, and more. Robust project portfolio available at: http://www.probablytheguy.com.

St. Louis, Missouri Jun. 2018 to Present The leading new and pre-owned Harley-Davidson motorcycle dealership and repair facility serving the greater St. Louis area. Marketing Director Recruited to lead all marketing and e-commerce initiatives to cultivate leads and drive incremental revenue growth. Create engaging, data-driven advertising campaigns in support of the dealership's financial objectives set by the sales and service departments; supervise and delegate creative tasks to the dealership's Graphic Designer; report to Dealer Principal. Collaborate with internal stakeholders, including the dealership management team (General Manager, Sales Manager, and Service Manager), in the production of monthly advertising campaigns to create awareness and drive in-store traffic. Spearhead e-commerce opportunities, including the full-scale migration of the dealership's website to a new provider, from initial search to negotiation and deployment (2018); increase lead submissions and on-site times. Deploy and monitor all digital marketing initiatives, including email blasts, Google AdWords / PPC campaigns, and social media (both paid and organic) on Facebook and Instagram; adjust creative, copy, and budgets accordingly. Optimize customer paths and manage the dealership's growing customer database; leverage customer base for email and social media marketing; add and parse data as necessary. Plan, organize, and execute all dealership-hosted and dealer-sponsored events, including Bike Nights, luaus, book wrestling matches, holiday events, Pridefest, bike washes, and club meetings; manage food and entertainment vendors, and event staff. Monitor all reputation management properties, including Yelp!, Google My Business, and Facebook; engage with customers and effectively resolve conflicts and customer issues offline. Conduct all dealership's digital merchandising; take, edit, and upload photos of pre-owned inventory and write compelling, accurate product descriptions. Explore and assess all opportunities to leverage / maximize store branding to solidify the dealership's premier marketplace position; lead ambitious initiative to completely re-brand the motorcycle dealership on all physical and digital properties.

- St. Louis, Missouri A family-owned vintage and European bike destination providing sales, service, and restoration. Marketing Manager Recruited to rebrand a small, local repair shop into a prominent destination for vintage motorcycle enthusiasts. Leverage social media to drive marketing and public relations for sales, service, and parts for a dealer selling Zero, Moto Guzzi and Royal Enfield motorcycles, Genuine scooters, pre-owned motorcycles, accessories, riding gear, and lifestyle goods. Create engaging and informative social media and website content to connect with existing and prospective clients. Organize shop rides and events; coordinate with OEMs and charitable organizations raising awareness, building brand image. Build and maintain e-commerce store; design and execute successful email marketing campaigns with high open rates.

Promoted to oversee the Parts and Service departments, driving profit center performance contributing to overall success. Initiated automotive service and repairs; verified warranty or service contract coverage, wrote and recorded repair orders. Maximized in-house resources and coordinated with third-party vendors to deliver the highest quality service available.

Recruited to rapidly build brand equity by crafting attention-grabbing, informative content paired with striking visual imagery. Shot, edited, and produced high-quality images of vehicle inventory; meticulously staged and prepared vehicles for sessions. Coordinated with dealership management to build highly-successful marketing campaigns and sold vehicles to clients.

- St. Louis, Missouri A renowned seller of high-end, special interest, classic, pre-owned, and exotic vehicles. Staff Photographer and Videographer May 2014 to Mar. 2015 Recruited to design, create, and publish exciting digital content to showcase one-of-a-kind collector cars and trucks. Spearheaded high-value marketing initiatives to build a robust digital presence, positively impacting dealership profitability. Created innovative content and developed proven social media marketing techniques on Facebook, Instagram, and YouTube. Moto Europa - St Louis, Missouri

Jul. 2011 to Oct. 2012 Recruited to effectively promote and sell OEM and aftermarket accessories achieving maximum gross profit. Effectively marketed and sold aftermarket and OEM accessories, including high-end riding gear, and Shoei and Arai helmets. Contributed to the overall success of the business by driving traffic both to digital properties and into the physical storefront. Sold $300k worth of new product in the first six months. 205.332.9138 ryan.michael.harrison@gmail.com