Ryan Kennedy: Owner in Charleston, SC
Ryan Kennedy
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/522781_637233320822941670.jpeg)
Owner
Charleston | United States
Skills
No information
Interests
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Industries
Lifestyle
Outdoor
Surf
Work experience
Water Dog Paddle Company
Owner | 04/2013 - Current
Eco-Adventure specialist for Charleston, S.C. Offering Kayak & Paddleboard tours, rentals, sales, personal training, fishing, kid's camps, team building, field trips & more.
Follow Us:
@waterdogpaddle
www.waterdogpaddle.com
wwww.facebook.com/waterdogpaddle
FUNDAMENTAL BEVERAGES LLC
Director of Field Marketing | 09/2018 - 06/2019
Field marketing planning & activation to promote launch of, Newground Hard Dutch Latte, a new ready-to-drink beverage, into a new beverage category.
Lead marketing & sales team training efforts supporting strategy implementation.
Coordinated marketing strategies & plans with retail partners & distributor branches, nationwide.
Designed & managed POS, team wearables, giveaways & marketing materials.
Identified & selected ideal events, happenings & partnerships for the brand, maximizing our ROI.
The Coca-Cola Company
District Marketing Manager | 01/2008 - 05/2012
Manage branding, marketing, advertising, social media, promotion & event execution, within North & South Carolina, for 6 brands; Vitaminwater, Vitaminwater Zero, Smartwater, Powerade, Powerade Zero & Powerade PLAY.
Create & implement unique local marketing strategies in alignment with corporate's national brand strategies
Collaborate with Coca-Cola bottlers to innovatively market & sell all brands
Ensure budgetary, marketing & sales volume goals are exceeded
Plan, manage & maintain $300,000 yearly budget and determine ROI
Partner with marquee events & happenings in respective territory
Sponsor area talent; athletes, celebrities & local influencers
Hire, train, manage & motivate Glaceau vehicle team
Implementation of cutting edge social media techniques, to better reach target consumers & promote brand awareness
The Coca-Cola Company
District Sales Manager | 01/2007 - 01/2008
Manage & monitor all sales within South Carolina for Vitaminwater, Vitaminwater10 & Smartwater brands
Collaborate with Coca-Cola bottlers to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale
Plan, manage & maintain yearly budget of $300,000, & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc.
Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships
Responsible for increasing sales volume from 1,500 cases per month to 12,000 cases per month
Hire, train, manage & motivate Glaceau internship team
Glaceau - VitaminWater & SmartWater
Sales Manager | 04/2005 - 01/2007
Manage & monitor all sales within South Florida for Vitaminwater & Smartwater brands
Collaborate with distributors to innovatively sell, merchandise, market & promote the fastest growing nutrient-enhanced water, across all channels of retail & wholesale
Plan, manage & maintain yearly budget & allocate amongst; retail chain programming, customer marketing agreements, advertising fees, slotting fees, merchandising tools, cold equipment, sales incentives, interns, etc.
Create dynamic 360 degree sales & marketing programming that leverages Glaceau assets using television, web, radio, outdoor, consumer trial & athlete/celebrity partnerships
Hire, train, manage & motivate Glaceau internship team
Mobile Media Enterprises
Marketing Tour Manager | 03/2004 - 03/2005
Managed nationwide field marketing tours:
> Galyan's Outdoor Adventure Tour, featuring The North Face, Maui Jim, Marmot, Smith Optics & Kelty
> Cingular Wireless/Nokia NCAA College Football Technology Tour
Vivid Marketing
Marketing Tour Manager | 08/2003 - 02/2004
Managed nationwide "NFL Fan Van" tour featuring, Pepsi & Frito Lay