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Director, Event Development & Marketing

Marketing & Sales

Event management professional with over eleven years of expertise in live action sports events and entertainment marketing. Extensive experience working on events with multiple partners in various international markets; adept at leading event teams while working collaboratively across all event functions to develop and implement strategic plans that meet event objectives. A student of the event-world who is constantly striving to find more efficient and cost-effective ways to produce the best event possible, while promoting and contributing to a collaborative and visionary team approach.

Specialties: Event Marketing, Branding and Identity, Media Relations, Public Relations, Community Relations, Marketing, Sports Marketing, Athlete Relations, Event Development, Event Planning

Lead and manage event development team and event staff on various event functions. Establish goals for all team members and work closely with each to identify steps towards accomplishing these objectives. 
 
Work with event partners on the creation and execution of a new festival model around X Games events. Create new sales assets through festival expansion. 

Develop strategic relationships with partners who can help us add to the overall event and festival experience as well as reach new audiences. 

Identify new partners and opportunities for X Games brand and events in future locations. Oversee evaluation process for new and future X Games projects.

Deliver a unique first class event experience by introducing new hospitality programs at X Games events. Implementation of new plan at X Games Aspen 2014 resulted in revenue increase of over 40%. Introduction and execution of new hospitality products at X Games Austin offered fans an enhanced onsite experience while generating new rev

Lead the Global X event team responsible for the execution of X Games Foz do Iguacu in Foz do Iguacu, Brazil. Collaborate with the Foz do Iguacu Local Organizing Committee (LOC), ESPN Brasil and multiple ESPN and Disney stakeholders on all aspects of the event in Brazil. 

Leadership / Management:
• Manage the event operations, event production and marketing plans for X Games Foz do Iguacu
• Oversee event team roles and responsibilities 
• Confer with LOC and sports and competition on course and venue layout
• Act as liaison with Sales and Sponsorship Management to create additional onsite value for sponsors and event partners

Financial Management:
• Manage event budgets with input from various event partners 
• Work with LOC and ESPN to assess all costs in event planning 
• Assist LOC with vendor negotiations

Event Director, X Games Foz do Iguacu

Collaborate with the Foz do Iguacu Local Organizing Committee (LOC), ESPN Brasil and multiple ESPN and Disney stakeholders on all aspects of the X Games Foz do Iguacu event in Brazil. 

Leadership / Management:
• Manage the event operations, event production and marketing plans for X Games Foz do Iguacu
• Oversee event support team – work with Event Director to assign roles and responsibilities to all members of event team
• Manage all event staff on event execution 
• Confer with LOC and sports and competition on course and venue layout

Strategic Marketing / Planning:
• Act as liaison with Sales and Event Development to create additional onsite value for sponsors and event partners
• Lead all marketing efforts for X Games Aspen and X Games Los Angeles events
• Manage and evaluate all marketing partners
• Coordinate overall marketing plan with all X Games departments to meet all event objectives

Financial Management:
• Manage event budgets with input from various event partners
• Ove

Associate Director, Event Management – Global X Events and Development

Oversee all aspects of local marketing program for X Games events, managed event budgets, served as marketing liaison with all X Games departments and supervised marketing coordinator as well as event staff on all related projects.

Leadership / Management:
• Managed all promotional efforts for Winter X Games events
• Served as lead contact for local event partner (Aspen Skiing Company)
• Developed all Winter X plans including the hiring, management and evaluation of all Winter X    Games marketing partners to maximize Winter X Games brand exposure
• Coordinated marketing plan with all other components of the event staging team 
• Managed Global X Events and Development day-to-day relationship with espn.com/action and mobile application to guarantee all online event objectives were met
• Led the re-evaluation and communication of all marketing and communications event budget decisions resulting in savings of over 12% per event while still meeting or exceeding attendance goals

Marketin

Associate Director, Marketing - Global X Events and Development

Managed all aspects of the marketing program to drive awareness, attendance and tune in for all X Games branded events

Served as lead marketing contact for Winter X Games, X Games Dubai and X Games Asia brands

Implemented Winter X Games promotional strategies resulting in record growth in onsite attendance of over 60% since assuming role as marketing lead for Winter X Games 14

Managed marketing coordinator on all grass roots marketing efforts for X-branded events including social media, endemic outreach, youth, charity, schools, and community involvement

Participated with Global X bid committee on all editorial and photographical content on bidxgames.com as well as marketing materials being presented to potential host cities

Senior Manager, Marketing - Global X Events and Development

Managed all marketing efforts for Winter X Games; worked closely with host city

Oversaw day-to-day marketing needs; responsible for the design, production and distribution of all marketing materials; supervised marketing interns and event staff on all related projects

Coordinated marketing plans with all other marketing arms within ESPN (Sales, Affiliate, Synergy, and Consumer Marketing); developed promotional partnerships with local sports franchises and entertainment events

Coordinated event-related special projects in conjunction with the Affiliate Sales and Marketing departments during events.  Collaborate with corporate outreach department to coordinate cause-related efforts on-site and surrounding EOE events

Managed day-to-day relationship with expn.com (event website), served as event contact for all marketing and updated information

Marketing Manager

Supported EOE event Marketing and Communications department on all marketing efforts for all X Games events worldwide 

Organized and implemented the distribution of several promotional materials both locally and nationally

Spearheaded athlete hometown release system for each event; creating and distributing releases on athletes confirmed for Winter X Games Seven and X Games Eight

Introduced and managed initiative to further involve area schools and youth organizations in all X Games events

Marketing and Communications Coordinator

Find out detailed information about Ryan McGuinness, Director, Event Development & Marketing in New Haven, CT

Ryan McGuinness: Director, Event Development & Marketing in New Haven, CT

Ryan McGuinness

St. Bernard High School

The University of Connecticut

Villanova University