Ryan Miller: Paid Per Click Analyst in Denver, CO

• Determined the effectiveness of marketing campaigns by analyzing backend data using Salesforce, Google Analytics, & other data sources to properly optimize clients return on ad spend. • Held weekly/monthly meetings with marketing and sales teams to keep them up-to-date on current campaigns and advise them on how to tweak efforts to get maximum attention and create more revenue. • Created detailed dashboards and reports for clients to easily analyze ad spend & see the results on their organization. • Monitored budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients. • Ran advertising campaign for Periscope, a data visualization platform, (competitor to Tableau) and got experience the with platform in order to write compelling ad copy to compete with competing software's. • Ran controlled experiments, tested customer segmentation, and optimized results to increase customers revenue.

• Created automated systems using Excel and VBA to analyze the effect executive meetings have on Oracles revenue and other key attributes effecting the company. • Worked in a team to help organize and orchestrate meetings with C-level executives from Fortune 500 companies. • Created promotional materials for Oracle's Open World event using Adobe Premier. • Working to implement a sentiment analysis software to preemptively predict Oracle customer complaints before accruing.

Marketed products over multiple social media platforms and ran geographic and product analysis to influence future marketing and product development plans.

• Improved innovative advertising skills by writing and promoting stories on social media platforms in the ski industry. • Improved marketing skills by communicating with ski/resort companies for various advertising/promotional opportunities.

• Set up Excel to record broadcast/ cable stations and adaptive organizations that agreed to work with Make a Hero. • Accomplishments include selling sponsorships, product and gathering consumer data to benefit and grow organization. Certifications, Clubs, Teams, Interests, Leadership, Civic Responsibilities