Ryan Newman: in NORTH WALES, PA

IMC Chair for 2020-2021 Penn State American Advertising Federation Competitive Team: Curated and presented an in depth integrated media campaign for Tinder as part of the AAF National competition o Responsible for communicating daily with strategic and creative teams throughout the 2020-2021 School year o Identified Spot Markets in accordance to our provided target audience, developed and measured detailed KPIs, designed graphics for campaign book, and helped create campaign anthem/ overall campaign direction o Developed a budget allocation and channel plan for a multi-media campaign, with emphasis on experiential, partnerships, and digital, while also optimizing impressions and GRP • Member of Alpha Delta Sigma Honor Society

• Remote intern assisting Head of Business Operations Executive • Generate and review Advertising and Marketing materials • Provide feedback on ARdVRk pending Advertising and Marketing proposals

• Thrived in a competitive in-house sales atmosphere • Exceeded sales quotas for both existing and new sales • Mastered constantly changing sale platforms • Given the autonomy to improve sales messaging and problem solve with customers Leadership Experience/Activities