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Action sports lifestyle and culture

Production Designer,  Illustration Artist

Engineering & Production

       I guess my friends considered me to be a artist psychopath, Always finding ways to think outside the box and not following the paths of the masses. I grew up in the 80's in El Segundo California a dot on the map covered by a dead fly. Just a bottles throw away from Venice Beach,  and under the jet path of the good old LAX Airport. 

I was so blessed to have grown up in the boom of the action sports industry and have so many rad memories of it. It has become a crucial part of me and now at 43 years old I want to share my stoke with others and give back to the real surf, skate and snow lifestyle.
 
It was never about making loads of cash, instead it was about being apart of something Special which the general populous couldn't understand. Why wear business suits and be a corporate donkey, there isn't enough waves and to little time. 

Now an experienced graphic designer, Illustrator, and still a artist psychopath. I have gained experience in screen printing,  fashion, print, web and social applications and I can provide fresh, creative ideas and valuable insight to move the industry forward into the future while still maintaining a youthful feel. Because as you know its all about the youth of tomorrow.

Development:
>Brand identities, logos and label design.
>Creating original t-shirt designs from scratch "Clip art is wack"
>Creating apparel technical packages with detailed information for the production.
>Experienced in garment design and construction.

Screen printing & Embellishment skills:
>Color separating and proper sizing for production per garment size run and placement  
> Embellishments on different fabrics and proper ink methods.
>Able to take direction, collaborate, and/or self direct.
> Embroidery methods and Digitizing techniques
> Embroidery placement and sizing
>Distinguishing different stitch patterns for different materials and aesthetic looks.

Programs & Mediums:
Freehand drawing
Converting into vector
Adobe Illustrator
Adobe Photoshop
Adobe indesign
After effects
Adobe Premier
Coral Draw
Posca pens
Prisma pens
Sharpies
Crayons
  



    

I have been a freelance design for 20+ years or many many dog years to all you hipsters. I have contributed designs and graphic elements to many populars brands in the action sports and assisted and collaberated designs with the branding, packaging and presentation or soft good, hard goods and accessories of many start up products and companies with proven success.
I always take the time to listen to what the client envisions and always strive to meet or surpass there vision which in turn building a level of trust and a on going relationship with my clients. I treat every client as friends and family and always willing to produce the simplest to complex graphics quickly while keeping my client in loop on the progress with comps and progress updates while producing digital comps, tech sheets and print details to insure that the client clearly understands how the final project will look when completed and how long it will take while staying within there deadline.

Utilized my 20+ years of design experience creating custom graphics based on clients needs. Review clients art files and educated clients on proper file formats. Color seperated artwork for print production and insider that screens were accurate. Created tech packs for production staff to follow indicating placement and color specs and monitored production from start to finish, checking print colors and matched to Pantone color chart, and confirming all proper ink types and print methods were used and contacted clients for final approval and strike off for production. Oversee production and staff to insure that orders were done on time and accurately. 

Art Director, Graphic Designer, Production Manager

Each day consisted of daily Customer Service duties, meeting and greeting each customer who came in the door, Insuring that they found the items they wanted, while sharing in the stoke of the surfing lifestyle. Received UPS shipments of new products, Entering items into the system and applied in store hang tags on each item. Took items onto shop floor and merchandised all new items to insure that they were presented cleanly and well organized in corresponding brand build outs and racks. 
Took daily inventory in surf department of all soft good, hard goods, surfboards and accessories. Placing fill in orders when needed, and staying current on popular products trends.  Attended monthly meeting with sales reps on new products and educated myself on the products to insure I was well prepared to answer customer questions. I strived on making sure I was able to educate customer on surfboard designs, constructions, and technologies to insure that customers were confident on there purchases. Find the right board for the right person is very important because surfing is supposed to be fun and foam is your friend. Also attended Snowboard clinics monthly during snowboard season to educate myself on snowboard products and construction to insure I could answer any questions if a client should ask. Worked opening and closing shifts and preformed opening and closing duties as required. Designed in store pop displays using vendor elements provided by vendors when needed to insure all inventory was well displayed and recorded the daily surf and snow report which was placed on the free phone line for the customers to all 24 hours and day 7 days a week. 

Instore Customer Service ,  Surfboard Department  Buyer

Find out detailed information about Ryan Reid, Production Designer,  Illustration Artist in Simi Valley, CA

Ryan Reid: Production Designer,  Illustration Artist in Simi Valley, CA