Ryan Smith: in LAKE FOREST, CA

- Developed organic, paid, and UX strategies for addiction recovery and healthcare businesses with the goal of increasing organic traffic, leads, and revenue. - Collaborated across departments (design, development, social media, paid media) and with clients to achieve a cohesive digital marketing strategy with consistent branding and messaging. - Facilitated client calls weekly about campaign performance, social media, project updates, and event promotions. - Performed QA on all deliverables before sending to clients. - Assembled 30+ email marketing campaigns per month in MailChimp, Pardot, Infusionsoft, and Constant Contact. - Oversaw the execution of Social media posts and ad campaigns including retargeting ads, implementing Facebook pixels, boosted posts, and reputation management. - Analyzed keyword rankings and page content for SEO optimization.

- Managed and provided support to multiple digital ad campaigns simultaneously while troubleshooting technical issues both internally and with 3rd party vendors. - Communicated with Sales and department heads (domestic and international) on programmatic campaign build outs in Google Doubleclick Bid Manager (DBM), and other 3rd party ad servers. - Managed over 10,000 retargeting and conversion marketing pixels; creation and implementation on landing pages, and mobile, tablet, and desktop banner & video ads. - Oversaw the handling, coordination, and upload of creative assets for campaigns with budgets as high as $3 million

- Managed purchase orders and parts inventory for all city police and firefighter vehicles. - Supervised a team of 7 to 10 employees, delegating projects, ensuring deadlines were always met. - Spearheaded orientation and accelerated training for new employees.