Ryan Smith: in LAKE FOREST, CA
Ryan Smith
LAKE FOREST | United States
Skills
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Interests
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Industries
Skate
Snow
Surf
Work experience
Incredible Marketing
Marketing Strategist | Account Manager | 03/2018 - 04/2019
- Developed organic, paid, and UX strategies for addiction recovery and healthcare businesses with the goal of increasing organic
traffic, leads, and revenue.
- Collaborated across departments (design, development, social media, paid media) and with clients to achieve a cohesive digital
marketing strategy with consistent branding and messaging.
- Facilitated client calls weekly about campaign performance, social media, project updates, and event promotions.
- Performed QA on all deliverables before sending to clients.
- Assembled 30+ email marketing campaigns per month in MailChimp, Pardot, Infusionsoft, and Constant Contact.
- Oversaw the execution of Social media posts and ad campaigns including retargeting ads, implementing Facebook pixels, boosted posts, and reputation management.
- Analyzed keyword rankings and page content for SEO optimization.
Viant Inc
Programmatic Marketing Coordinator | 04/2013 - Current
- Managed and provided support to multiple digital ad campaigns simultaneously while troubleshooting technical issues both internally and with 3rd party vendors.
- Communicated with Sales and department heads (domestic and international) on programmatic campaign build outs in Google
Doubleclick Bid Manager (DBM), and other 3rd party ad servers.
- Managed over 10,000 retargeting and conversion marketing pixels; creation and implementation on landing pages, and mobile, tablet, and desktop banner & video ads.
- Oversaw the handling, coordination, and upload of creative assets for campaigns with budgets as high as $3 million
City of Laguna Beach
Police & Fire Vehicle Maintenance Specialist | 05/2007 - Current
- Managed purchase orders and parts inventory for all city police and firefighter vehicles.
- Supervised a team of 7 to 10 employees, delegating projects, ensuring deadlines were always met.
- Spearheaded orientation and accelerated training for new employees.