Bike

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Tech

Partner

Top Management

Driven, focused, and creative sales and marketing manager with a solid history of exceeding targets, managing elite teams and activating marketing initiatives. Artful negotiator who thrives under pressure and self-direction. Excels at growing and managing business relationships.

•	Founding partner in scrappy ecom management firm, specializing in developing cohesive ecom strategies across shopify, amazon, and social channels.
•	We help clients develop and deploy channel strategies and policies to help solve channel conflicts that occur between ecom and traditional wholesale/retail channels including reseller agreements, pricing policies and enforcement, product segmentation, and coop marketing programs.
•	Manage Amazon sales channel for clients including launch, vendor and seller central, product listing optimization, operational efficiencies, platform advertising.


•	Developed the strategy and tactics for meeting company goals for the sporting goods, ecom and military exchange sales channels
•	Directly managed key accounts (REI, Backcountry.com, Bass Pro/Cabela’s, and North American Distributor partner). Established deep relationships, monitored inventory, conducted line reviews, and developed promotional plans by account
•	Negotiated contracts with retailers covering terms, marketing plans, and placement
•	Collaborated with marketing team on the development of channel specific annual marketing plans and initiatives


National Sales Manager

•	Direct and manage team of 70+ independent sales reps across the country
•	Develop and drive strategies and programs that strengthen distribution in the specialty retail channel, while protecting the brands authenticity within the core verticals
•	Set actionable goals and targets for team/ key accounts and establish reporting to measure results
•	Foster the rep/buyer relationship to ensure accounts don’t just carry the brand – but care about the brand
•	Strengthen team by providing hands-on training covering product, sales practices, and territory management. Provide leadership and support from the office and in the field
•	Own relationships with regional and national key accounts 
•	Manage marketing budgets against ROI, ensuring that funds are growing the brand and the business


National Sales Manager - Specialty/Lifestyle

•	Directed and managed a team of 30+ independent sales reps covering the Western Region (from the Rocky Mountains West)
•	Implemented strategies that both protected and grew the brand within the assigned territory

Sales Manager- Western US

Find out detailed information about Ryan Taylor, Partner in Bend, OR

Ryan Taylor: Partner in Bend, OR

Ryan Taylor