Ryan Taylor: Partner in Bend, OR

• Developed the strategy and tactics for meeting company goals for the sporting goods, ecom and military exchange sales channels • Directly managed key accounts (REI, Backcountry.com, Bass Pro/Cabela’s, and North American Distributor partner). Established deep relationships, monitored inventory, conducted line reviews, and developed promotional plans by account • Negotiated contracts with retailers covering terms, marketing plans, and placement • Collaborated with marketing team on the development of channel specific annual marketing plans and initiatives

• Direct and manage team of 70+ independent sales reps across the country • Develop and drive strategies and programs that strengthen distribution in the specialty retail channel, while protecting the brands authenticity within the core verticals • Set actionable goals and targets for team/ key accounts and establish reporting to measure results • Foster the rep/buyer relationship to ensure accounts don’t just carry the brand – but care about the brand • Strengthen team by providing hands-on training covering product, sales practices, and territory management. Provide leadership and support from the office and in the field • Own relationships with regional and national key accounts • Manage marketing budgets against ROI, ensuring that funds are growing the brand and the business

• Directed and managed a team of 30+ independent sales reps covering the Western Region (from the Rocky Mountains West) • Implemented strategies that both protected and grew the brand within the assigned territory