Ryan Taylor: Partner in Bend, OR
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Ryan Taylor
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Partner
Bend | United States
Skills
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Interests
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Work experience
Ecomm Collective
Partner | 05/2018 - Current
• Founding partner in scrappy ecom management firm, specializing in developing cohesive ecom strategies across shopify, amazon, and social channels.
• We help clients develop and deploy channel strategies and policies to help solve channel conflicts that occur between ecom and traditional wholesale/retail channels including reseller agreements, pricing policies and enforcement, product segmentation, and coop marketing programs.
• Manage Amazon sales channel for clients including launch, vendor and seller central, product listing optimization, operational efficiencies, platform advertising.
![Image LifeStraw](https://content.malakye.com/media/logos/images/8519_636691664749737611.png)
LifeStraw
National Sales Manager | 09/2018 - 06/2019
• Developed the strategy and tactics for meeting company goals for the sporting goods, ecom and military exchange sales channels
• Directly managed key accounts (REI, Backcountry.com, Bass Pro/Cabela’s, and North American Distributor partner). Established deep relationships, monitored inventory, conducted line reviews, and developed promotional plans by account
• Negotiated contracts with retailers covering terms, marketing plans, and placement
• Collaborated with marketing team on the development of channel specific annual marketing plans and initiatives
![Image GoPro](https://content.malakye.com/media/logos/images/3106_636524907563416461.png)
GoPro
National Sales Manager - Specialty/Lifestyle | 05/2016 - 03/2017
• Direct and manage team of 70+ independent sales reps across the country
• Develop and drive strategies and programs that strengthen distribution in the specialty retail channel, while protecting the brands authenticity within the core verticals
• Set actionable goals and targets for team/ key accounts and establish reporting to measure results
• Foster the rep/buyer relationship to ensure accounts don’t just carry the brand – but care about the brand
• Strengthen team by providing hands-on training covering product, sales practices, and territory management. Provide leadership and support from the office and in the field
• Own relationships with regional and national key accounts
• Manage marketing budgets against ROI, ensuring that funds are growing the brand and the business
![Image GoPro](https://content.malakye.com/media/logos/images/3106_636524907563416461.png)
GoPro
Sales Manager- Western US | 06/2014 - 05/2016
• Directed and managed a team of 30+ independent sales reps covering the Western Region (from the Rocky Mountains West)
• Implemented strategies that both protected and grew the brand within the assigned territory