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Director of Resort Marketing

Marketing & Sales

Ryan loves to think big while challenging himself and his team to constantly improve.  He believes that creative thinking and risk taking leads to success.  His drive to set a goal, achieve it and then do it better the next time bleeds into his work. Ryan is a San Diego native, but started his career at Havas and Grey in San Francisco.  He also spent part of his 10 plus years in marketing working in the hospitality business building digital programs and brand awareness for destination resorts. He continued to build strong relationships with clients while leading a portfolio of businesses in his tenure with the San Diego based agency, i.d.e.a  Most recently he has helped to rebrand, position and drive leisure business for Harrah's Resort Southern California as the Director of Resort Marketing.

Responsible for the leadership, effectiveness and productivity of the overall efforts related to advertising, business development, communications, community relations, content, entertainment, events, partnerships, public relations, retail, social media, and sponsorship's.

Oversaw and managed agency accounts. Was responsible for generating business, revenue and solid client relationships. Developed and executed strategy pertaining to brand development, MarCom plans, client budget development, media, social/connection planning, and integration of all channels to drive performance related to specific KPI's and client goals. 

www.theideabrand.com

Brand Director

Focused on helping small business and entrepreneurs develop and grow their web presence.

Co-Founder & Managing Director, Marketing

Exceeded sales goals by 4% during the recession where all other offline channels dropped by 30+%.  Facilitated the growth of an integrated digital program that tied together paid media, search, content development, and social to drive visits, conversions and sales.  Set-up and utilized Omniture to drive data driven insight into user behavior, attribution models, and conversion funnels.  Optimized accordingly and reported to Executive Management and Board of Directors. Managed agency partners related to social media, online display, SEO/SEM, PR,  and consumer focused digital media programs.  Worked in partner with third party intermediaries (Expedia, Orbitz, and Travelocity), and managed affiliate program.

e-Marketing Manager

Developed and executed corporate marketing plans, sales plans, communication plans, co-op programs, product promotions, referral programs, and various media campaigns to increase overall branding, referrals, and sales. Structured lead development and increased traffic flow in online environments, incorporating Social Media, Search Engine Optimization, PPC, Online Display, Affinity, Event and Promotion, and offline collateral strategies.

Senior Account Manager

Oversaw $65M media budget on Mervyn’s and helped to grow the Wellpoint account to become the agencies most profitable piece of business.  Managed all phases of the budget and scheduling for complex marketing campaigns.  Provided market-relevant insight and advertising consultation for creative concepts, web development, and ad campaigns, utilizing a comprehensive understanding of online, broadcast, print, OOH, and digital development.  Maintained long-term positive client relationships while cultivating new business opportunities.

Senior Account Executive

Coordinated global media campaign in EMEA and APAC for SanDisk while assisting in planning and execution of print, OOH, online, broadcast, and direct response initiatives.  Assisted in launch of Talk to Chuck campaign for Charles Schwab. Client service, budget coordination, production, and project management.

Account Executive

Find out detailed information about Ryan Thompson, Director of Resort Marketing in Encinitas, CA

Ryan Thompson: Director of Resort Marketing in Encinitas, CA

Ryan Thompson