Ryan Warner: CO-FOUNDER & SOCIAL MEDIA MANAGER in LOS ANGELES, CA

Successfully created a digital and brand presence for over 75 small businesses. Charged with defining goals to drive new and repeat business initiatives, increase customer retention, sales, online presence, brand awareness, and website or social media traffic. § Compose and manage print, online, and social media communications to promote company brand, image, and values. § Operate within budget parameters to engineer and implement marketing strategies while analyzing key data and consumer demographics. § Spearheaded and deployed innovative, creative, and effective communication campaigns to ignite brand excitement. § Lead and oversee hiring, training, and performance evaluations for editorial, marketing, and sales team.

Oversaw company Instagram, YouTube, Facebook, and Twitter accounts and successfully propelled marketing campaigns, which reflected 1.7M impressions in seven days. Built brand-specific content for each social platform, which increased traffic and followers for the company's three subsidiaries. § Planned and executed weekly training tutorials, VSLs, and daily vlogs with celebrities while assisting in the development of products and services. § Implemented social media marketing plans for the HEM launch, which resulted in $106K in 10 days of launch with no marketing budget. § Developed and nurtured partnerships with brands and key social media influencers locally and internationally to support company growth. § Facilitated and supported promotional activities and training camps across the United States.

Established a strategic plan to rebrand four subsidiaries through social media platforms, market research, and analysis. Successfully launched media campaigns through paid advertisements; initiative resulted in $2M in revenue growth within three weeks of launch. § Collaborated with team to copywrite print and digital marketing material and engaged with international partners to devise techniques to drive new traffic. § Co-served as hiring and relationship manager for the company's international and domestic brand ambassadors. § Managed web development strategy by aligning consistent brand messaging and visual designs across all digital outlets. § Analyzed online audiences by placing a strong focus on reputation monitoring and responding to inquiries in a timely manner. § Evaluated third-party data and consistently investigated new growth opportunities.

Facilitated and booked over 400 live events with international artists and agencies. Analyzed and tracked all efforts according to ROI insights, metrics, buyer behavior, and budget; initiative found trends used to drive organizational strategy. § Successfully managed third-party relationships with local businesses, media channels, press outlets, and promoters to assemble network for tentpole programming and promotional campaigns. § Supervised show budgets and negotiated advertising proposals to ensure maximum amount of promotions and ticket sales. § Engineered and oversaw all branding (social media, graphic design, on-site activations) and promotional initiatives through radio, print, and digital campaigns. § Generated streamlined productivity and trained graphic designers, marketing assistants, interns, brand ambassadors, and street team.