Fashion

Lifestyle

Skate

Snow

Streetwear

Surf

Snowboarding

Surfing

Interior design

Skating

Furniture restoration

Vintage collecting

Merchandising Manager - Men's Fashion Lifestyle

Top Management

A rare balance of both merchant and designer; while possessing the keen entrepreneurial spirit to think and act like an owner.
Product obsessed; with a forward-thinking vision, and world-class eye for good design. Strong analytical skills with a proven
track record of delivering short and long-term financial goals. Not afraid to go against the grain in a positive, thoughtful manner.

•	Oversee $150M in annual volume for both Wholesale and DTC channels (Mens lifestyle apparel and logowear).
•	Own marketplace insights for mens lifestyle; developing strategies to gain market share and build brand relevancy.
•	Architect seasonal briefs to product/design teams; developing key merchandising stories, segmentation/rollout
strategies, and product lifecycle.
•	Manage the company-wide quick turn logowear program; developing new processes to streamline and amplify in-season
opportunity.
•	Conceptualize and brief SMU capsules for premier lifestyle accounts, effectively balancing forward-thinking design with brand DNA. Through a strong product development background, able to both anticipate and develop creative
solutions to manufacturing limitations, price, lead times, margin, etc.

• Manage a $50M annual business for both Retail and Direct channels.
• Experienced in partnering with vertical design/production, national brands, and 3rd party market development.
• Create both seasonal and multi-year strategies for optimizing speed & flexibility within the design calendar.
• Excel in design/product development with 3rd party private label vendors, licensees, and global brand SMUs.
• Strong foresight for trends, with ability to re-appropriate relevant ideas that feel both familiar yet unexpected. Able to effectively balance volume vs. small ideas.
• Delivered an $8M (+35%) top line volume increase and a +50% GM$ increase in jackets & outerwear from 2013-2018.
• Built new allocation segments for cold weather outerwear; resulting in a +500% GM$ increase over 4 years.
• Expanded product tiers across the entire department, resulting in a +30% AUS increase from 2013-2018.
• Lead and grow a team of four (one associate buyer, one assistant buyer, two buying operation coordinators).

Senior buyer - Men's jackets, outerwear, woven tops & vintage

Find out detailed information about Ryan Wood, Merchandising Manager - Men's Fashion Lifestyle in Oakland, CA

Ryan Wood: Merchandising Manager - Men's Fashion Lifestyle in Oakland, CA