Sacha Weinberg: GLOBAL MARKETING INNOVATION DIRECTOR – DIGITAL CUSTOMER EXPERIENCE

-Lead the marketing strategy, roadmap and execution for digital personalized gifting including test and learn experiments with the gifting of new product, experiences and partnerships both digitally and in retail stores resulting in new customer acquisition, increased digital traffic and new revenue streams. -Establish and create a marketing prioritization process, unified digital technology roadmap and governance for Marketing Organization of 1000+ employees to deliver best in class customer experiences and drive ROI. -Develop and drive a new marketing innovation process and culture including new methodologies, tools, templates, training, and governance for 2000+ employees in Marketing and Digital Tech Organizations. -Communicate and collaborate with C-suite and senior leadership within marketing, retail, operations and digital technology organizations on a bi-weekly basis.

- Delivered 2018 Beverage Strategy Plan to support business planning and portfolio management in partnership with category, product, finance and strategy teams. - Framed consumer problem statements and created learning plans to test new beverage equipment to drive speed, consistently and quality in the coffee and espresso businesses. - Created a culture of innovation to inspire a high performance team to continually come up with unique and break through innovative approaches to developing new retail concepts - Developed new retail innovation process leveraging human centered design methodology driving rapid prototyping of minimal viable concepts for 5 new global retail concepts. - Defined and developed the vision, strategy, guiding principles, team structure and work streams for new Whitespace Retail & Beverage Innovation team of 10 employees resulting in new beverage products and retail concepts. - Led Starbucks’ first-ever Future Salon partnering with senior leaders from other consumer goods companies to discuss changing future retail and identify gaps and growth areas. - Spearheaded retail and beverage Future Dynamics in partnership with an external foresight expert to identify upcoming shifts in the marketplace and unmet consumer needs. - Created Starbucks’ first ever hands-on, interactive Global Beverage Innovation Forum with 35 global senior leaders coming together to collaborate, communicate and identify areas of opportunity.

- Developed 1 year and 3 year global strategic business plans defining consumers, brand architecture, product strategy and digital and physical channel distribution strategy including new markets to achieve multi-billion growth. - Delivered annual operating plans and financial analysis for largest category of Nike. - Worked with country GMs to set expectations and targets, collaborate on specific market product needs and trends, and partner to develop and change business models as needed per geographical marketplace. - Created and developed plans to build, buy, form partnerships or sell parts of the business based on industry and cultural trends, forecasting, financial opportunity, and market growth potential. - Measured and analyzed strategies and metrics and reported and presented weekly/monthly /quarterly results to multiple stakeholders including executive level leadership and board of directors. - Tracked results and drove strategies for e-commerce business and membership data including social content, CRM and key KPIs including average order size, retention, frequency and customer lifetime value. - Collaborated with cross-functional teams (sales, merchandising, brand, design, product, operations and finance) and worked as an advocate for the category with leaders of other business units.

- Ensured global consistency and leverage of best practices and successes across business units by planning and guiding the implementation of regional initiatives both at Nike retail and at partner/licensee locations. - Led a new global digital and store service model to increase consumer outreach and membership acquisition. - Rolled out global brand playbook for new retail services both online and in store sharing retail brand strategy, insights, consumer journeys, merchandising, fixtures and training tools. -Crafted and presented marketing plans to senior leadership for new store rollouts including elements of fixtures, brand communication, digital, social content, events, PR, and partnerships while identifying key opportunities and challenges by geography and size of store footprint.

- Developed, led and managed retail marketing strategies, tactics and events for 17 West Coast Nike stores. - Created marketing assets/content for product launches and sport moments at events driving sales of +$200M. -Designed marketing plans to increase brand awareness leveraging locally relevant consumer insights to support 7 new store openings resulting in double digit average sales increases. - Managed budgets, developed schedules, and coordinated design and product processes for live events including Nike Women’s Half Marathon and Eugene Olympic Trials with vendors and agencies. - Drove PR, social media and community partnerships to increase consumer engagement and retention locally. - Managed and mentored a team of 7 marketing professionals across the West Coast leading to 3 promotions.