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founder, designer, marketer of women’s accessory and travel bag line

Creative & Design

Experienced accessories product developer and innovator. Creative, organized, detail-oriented collaborative leader. Designer of ground-breaking accessories categories at roxy/quiksilver. 


• Developed brand concept, name, and vision along with all product
• Conceptualized marketing materials from story, vibe, copy, logos, layout, photos
• Identified brand marketing opportunities from tradeshows and in-store events to 
  teaming with early design bloggers such as Design*Sponge 
  https://www.designsponge.com/?s=halsea
• Appeared on national television and in national print magazines and newspapers
• Designed fabric patterns, color stories, and developed product
• Created and ran a flagship Halsea shop in Newport Beach
• Designed all product and communicated with overseas factories
• Merchandised the line, did costing and set prices

•	Managed team of designers and merchandisers for paul frank accessories
•	Launched small paul accessories (kids 2t – 6x)
•	Lead direction of art for prints and graphics
•	Collaborated with sportswear designers on overall season direction
•	Created seasonal line plan 
•	Prepared line presentations 
•	Developed findings, materials, prints, trims, etc.
•	Supervised sample development from proto to pre-production
•	Communicated with overseas and domestic factories 
•	Maintained department calendars, budgets, etc.

Director of Accessories Design

Independent Product Design & Product Development Business 
Provided clients with accessory design, development and merchandising services.
•Created complete accessory design programs for several different men's and women's lifestyle apparel companies.	 
Clients Included:		
			Volcom.			        Rusty.	O’Neill.	Split Girl.
			Modern Amusement. 	Sanuk.	Lucky Brand.


Independent Product Design and Product Development Consultant

QUIKSILVER, INC.
Director of Design, Roxy Accessories and Footwear
•	Launched Roxy Accessories Division in 1997 
•	Responsible for the design, development, costing, and sales samples for a wide range of product
•	Under my direction, annual sales grew from 1 million to over 50 million 
•	Daily factory communication including overseas travel 
•	Searched international and local marketplaces for trend and color inspiration
•	Created many new surf industry growth categories such as Girls’ Lifestyle Footwear, Hawaiian Print Luggage, and Room Accessories



Director of Design, Roxy Accessories and Footwear

•	mens and women's garment development and merchandising 
•	develoved knits from designer's sketch to fabric knit-outs, lab dips, to sampling, costing and fitting to complete package to the production team


Apparel Merchandising Assistant

Find out detailed information about Sally Bartz, founder, designer, marketer of women’s accessory and travel bag line in Newport Beach, CA

Sally Bartz: founder, designer, marketer of women’s accessory and travel bag line in Newport Beach, CA

Sally Bartz

University of California