Creative Agencies

New technology
web/cellular entertainment

General Manager/Project Manager

Project Management

Professional history of promoting new ideas and encouraging excellence and creative solutions in over 20 years in management and leadership positions in both the military and private sector.
Experienced in working for a variety of management structures including start-ups to mature businesses and adapted to the ever-shifting market and consumer entertainment demands. 
Directed teams of up to 25 and managed an internet start-up from ground up - gofobo.com.
Successfully managed entire product/brand lifecycle from strategic planning to tactical activities. 
Expertise with Agile/Scrum/JIRA development model. Developed customized analytics reports for internal stakeholders that led to strategic and tactical recommendations to improve site performance and meet established key performance indicators. Experienced in overseeing all operational activities of a film marketing department and in building the reputation of one of Hollywood's premier entertainment companies - Castle Rock Entertainment. Created marketing campaigns for over 60 feature films that garnered over 30 Oscar nominations and 28 Golden Globe nominations. Company owned the highest grossing TV show of all time - Seinfeld.
Marketing efforts directly contributed to over $6 billion dollars in revenue and industry and consumer recognition of quality entertainment. Extensive experience in publicity, creative advertising, research, national promotion, e-Commerce, product development, brand development, digital strategy, digital campaign development, Digital Asset Management Systems (DAM), social media, business strategy, data modeling, rate structures and internet marketing. Facilitated the direction of multi-million dollar marketing campaigns from start to finish. Directed the Academy and Golden Globe campaigns for all Castle Rock films and television programming.  Excellent communication, presentation, multi-tasking and interpersonal skills.

Gofobo.com offers tools to clients to bring awareness, promotions and an e-ticketing solution to their events. Gofobo.com provides unique solutions for entertainment clients seeking targeted awareness and communication to movie lovers everywhere. 
Clients:  Paramount Pictures, Warner Bros. Pictures, Open Road Films, 21st Century Fox Films, Summit Entertainment, Lionsgate Films, The Weinstein Company and Sony Pictures.
Responsibilities:
?	Responsible for leading and managing initiatives in Web Development, Marketing, Publicity, Promotion, Advertising, Marketing, Digital Campaign Management, Market/ Consumer Research, Social Media and Site Analytics
?	Lead a division of web developers, marketing, QA, publicity, social media, digital strategists and promotional personnel to launch an electronic ticketing and social media web site for studio advance screenings. 
?	Worked as key liaison with both the clients and business stakeholders in eliciting requirements.
?	Utilized JIRA and Agile/Scru

Marketing, Graphic Design, Pre-Press and Printing Services
Clients: LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products.
Responsibilities:
?	Oversaw all aspects of managing in-house marketing and graphic design group including strategy, direction, and presentation for clients in entertainment, sports, and pharmaceutical/medical device and retail industries. Direct activities of eight graphic designers, copywriters, proofreader and production manager.
?	Utilized client’s Digital Asset Management Systems (DAM) to provide worldwide distribution of creative assets. Clients included LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products.
Achievements:
?	Developed and managed a business that generated annual revenues of approximately $2M.

V.P. Creative Services

Responsibilities:
?	Recruited to the company as it released its first film to oversee all operational activities of a film marketing department and in building the reputation of one of Hollywood's premier entertainment companies - Castle Rock Entertainment .
?	Tasked to create, structure, train and supervise the marketing and public relations departments.
?	Directed marketing campaigns of all Castle Rock Films and worked with network marketing departments on company's television programming-most notably, Seinfeld.
?	Directed publicity/marketing strategy to be implemented for a film's theatrical release.
?	Functioned as liaison with distribution companies and ensured dissemination of release pattern and marketing strategy to publicity and advertising departments.
?	Created and supervised Castle Rock film and television marketing campaigns for Oscar, Golden Globe and Emmy consideration. 
Achievements:
?	Castle Rock Entertainment released over 60 films and earned global recognition as pur

SVP Marketing

Responsibilities:
?	Joined principals to reconceived and reposition product line for Target Inc Conceive design elements for launch of a home products line to include creative design, copy, customer identification and retention programs.
?	Conducted consumer and competitive analysis to identify home products customer.
?	Outlined strategic and tactical plan for launch of home products line to include branding campaign, strategic and tactical partnerships, public relations opportunities and advertising objectives.
?	Outlined customer identification and retention programs, in-store display and customer interface systems. Firm approved of initial presentation and project direction.

Marketing Consultant - Product Development

Syndicated TV Sales and Television Programming.
Responsibilities:
?	Developed promotional and sales materials for national sales network.
?	Conducted program sales analysis and created special promotion campaigns for new TV programs. 
?	Assisted Executive Vice President of Creative Affairs to develop new promotion and advertising campaigns.

Marketing Coordinator

?	Selected as Wing Executive Officer to prepare for ORI (Operational Readiness Inspection) by Inspector General of Air Force, this occurred every two years. 
?	Worked with senior staff to ensure all problem areas in pre-inspection were addressed.
?	Attended USAF Navigation, Electronic Warfare, Combat Crew Training, Instructor Electronic Warfare Training and Strategic Air Command Tactics Schools.
?	Achieved Navigator Rating in USAF in 1983. 
Achievements:
?	Base achieved highest ORI evaluation in 1988 from among all other Strategic Air Command Bases.

Wing Command Executive Officer Strategic Air Command Base/B-52G and C-135 Aircraft

Find out detailed information about Sam Fusco, General Manager/Project Manager in Santa Monica, CA

Sam Fusco: General Manager/Project Manager in Santa Monica, CA

Sam Fusco