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Director of Marketing

Marketing & Sales

<p><span style="background-color: rgb(239, 242, 249); color: rgb(30, 37, 50);">Dynamic Marketing Leader with over 7 years of experience in Brand and Shopper Marketing within the CPG industry. Proven success in driving go-to-market strategies, elevating brand visibility, consumer-centric marketing, and cultivating robust partnerships. Adept at bringing brands to life through compelling storytelling, design, and media.&nbsp;</span></p>

Drive Retail Marketing initiatives for Long Drink, implementing strategies to enhance product visibility, drive sales, and cultivate strong partnerships with retailers.
Spearheaded national retail marketing programs, collaborating cross-functionally for integrated campaigns, resulting in an 80% YoY sales growth in 2023.
Executed national shopper programs, leading to 4,000+ new points of distribution and a 125% increase in display activity across major retailers like Walmart, Total Wine, Alb/Sfy, and Kroger.
Led development of POS organization. Manage external procurement, warehousing, and fulfillment partners and cutting annual costs by over $200k 
Forecast, allocate, control, reconcile, and effectively manage a $2 million trade marketing budget, landing within 1% of the budget each year. 
Led the development and execution of POS materials, aligning displays, signage, and in-store activations with brand objectives and campaign strategies to drive shopper engagement.
Owned consumer-facing merchandise store growing sales by 200% YoY through owned and organic channels.

Brand Manager

Built and executed brand identity for a new batch cocktail brand, establishing a consistent presence across all marketing channels.
Developed the brand identity in collaboration with a creative agency to ensure brand consistency across all marketing touchpoints.
Led end-to-end marketing campaigns, surpassing annual revenue goals by 10% in the first year of distribution.
Developed and implemented digital marketing (social/email) and PR strategies for demand generation.
Identified core sales drivers within accounts to increase efficiencies, speed of service, and profits by over 20% for our customers.
Collaborated cross-functionally for P&L growth, achieving consistent revenue growth and profitability.

Associate Brand Manager - Olympia Vodka

Shopper Marketing Manager

Find out detailed information about Sam Morrison, Director of Marketing in Denver, CO

Sam Morrison: Director of Marketing in Denver, CO

Sam Morrison: Director of Marketing in Denver, CO

Sam Morrison

Colorado State University