Sam Morrison: Director of Marketing in Denver, CO

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Sam Morrison

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Director of Marketing
Denver | United States
Skills
  • Brand Management
Interests

No information

Industries
Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
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Work experience
Image The Finnish Long Drink Co.

The Finnish Long Drink Co.

Brand Manager | 05/2023 - Current

Drive Retail Marketing initiatives for Long Drink, implementing strategies to enhance product visibility, drive sales, and cultivate strong partnerships with retailers. Spearheaded national retail marketing programs, collaborating cross-functionally for integrated campaigns, resulting in an 80% YoY sales growth in 2023. Executed national shopper programs, leading to 4,000+ new points of distribution and a 125% increase in display activity across major retailers like Walmart, Total Wine, Alb/Sfy, and Kroger. Led development of POS organization. Manage external procurement, warehousing, and fulfillment partners and cutting annual costs by over $200k Forecast, allocate, control, reconcile, and effectively manage a $2 million trade marketing budget, landing within 1% of the budget each year. Led the development and execution of POS materials, aligning displays, signage, and in-store activations with brand objectives and campaign strategies to drive shopper engagement. Owned consumer-facing merchandise store growing sales by 200% YoY through owned and organic channels.
Image Craft Standard Enterprises

Craft Standard Enterprises

Director of Marketing | 08/2021 - 04/2023

Built and executed brand identity for a new batch cocktail brand, establishing a consistent presence across all marketing channels. Developed the brand identity in collaboration with a creative agency to ensure brand consistency across all marketing touchpoints. Led end-to-end marketing campaigns, surpassing annual revenue goals by 10% in the first year of distribution. Developed and implemented digital marketing (social/email) and PR strategies for demand generation. Identified core sales drivers within accounts to increase efficiencies, speed of service, and profits by over 20% for our customers. Collaborated cross-functionally for P&L growth, achieving consistent revenue growth and profitability.
Image Pabst Brewing Company

Pabst Brewing Company

Associate Brand Manager - Olympia Vodka | 01/2020 - 08/2021

Image Pabst Brewing Company

Pabst Brewing Company

Shopper Marketing Manager | 03/2018 - 12/2019

1501 Lincoln Blvd.#1014 Venice, CA. 90291