Art and Marketing Director

Marketing & Sales

Samuel Nelson
949-370-4790 | brothersnelson1@gmail.com

Campaign Management
Develop and manage paid social ad campaigns. Analyze historical data to improve ad
performance and ROI
Create and manage behavior-triggered email flows, run A/B and multivariant tests to optimize
open, click-thru, and conversion rates
Set up and manage onsite campaigns. Run A/B and multivariant tests and utilize Google
Analytics to drive conversions and improve the online user experience
Utilize historical data and ongoing testing to improve the level of personalization and behavior-
based messaging across all channels
Come up with creative and on-brand strategies and campaigns to drive new customer acquisition,
strengthen customer retention, and ultimately boost revenue

Digital Marketing
Develop and maintain web content, including product pages and campaign-specific landing
pages
Create and manage website meta-data and product descriptions for Google optimization
Maintain e-commerce website and continuous changes, updates, and shipping methods and shipping prices
Maintain miscellaneous website and product updates and changes with Customer Service
department
Analyze web traffic and utilize research tools to improve Watermen's content marketing strategy
Curate and publish user-generated content utilizing 3rd party applications
Create, optimize, and maintain product pages, and ensure all pages are search optimized. Work with the warehouse team to adjust inventory levels accordingly.
Test, troubleshoot, and provide feedback on new features and implementations across all web
properties
Stay up to date on new trends, customer acquisition strategies, and emerging digital channels, and provide suggestions for new initiatives and revenue drivers


Notable Growth and Goal Completion during COVID-19
Website New User Traffic: +55.34%
Revisiting Users Traffic: +56.42
Ecommerce Conversion Rate: +21.90
Bounce Rate: -1.53%
Social Media Conversions: +80.41%
Abandoned Cart Rate: -4.70%
Transactions: +81.05%
Average Order Value: +2.69%
Email Marketing Transactions: +249.52%
Email Marketing Revenue: +313.98%
Email Subscribers: +26.34%
E-commerce Revenue: +233.25%

On an ongoing basis, design weekly and monthly marketing emails to generate
revenue
On an ongoing basis, design weekly and monthly advertisements for all social
media and third party websites
In collaboration with contracted graphic designer build and create collateral of yearly catalog
On an ongoing basis, design new product designs and order product accordingly
Create and maintain content collateral and media
Design product tech packs for new product tags, packaging, and stickers


Run all social media platforms for both brands i.e. Instagram, Facebook,
Pinterest, Snapchat, TwitterCoordinate, build and deliver e-commerce email blasts

Run online websites including merchandising products, update web banners and media with latest sales plan, track sales and traffic (non-coding)

Staff photographer for both product and styled shoots for quarterly sales plan

Notable Achievements
Full rebranding of the company and successfully launch the brand worldwide, including
redesigning all of the packaging, curating collections of eyewear, designing new logos, catalogs,
websites, trade show booths and marketing sales materials.

Digital Marketing and Content Coordinator

Coordinate commercial shoots from concept to completion
Oversee production from beginning to end
Design logos and graphics for commercials

Acted as the liaison between the CEO and production team. Built story boards for
each clients commercial. Managed production team in the field and in the editing
bay.

Art and Marketing Associate

Oversaw all phases of video production from concept to post-production
Created shot lists, acquired talent, booked locations and prepared the location for shooting
Managed casting and selected shot locations
Coordinated with the talent relations department to facilitate execution and payment of talent contracts

Studio Manager

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Sam Nelson: Art and Marketing Director

Sam Nelson