Sam Pulles: in Long Beach, CA

• Managed 120 store business, grossing $130 million in annual sales. • Delivered 10% sales growth and 2 point gross margin gain in 2014 fiscal year. • Accountable for Cotton On brand, managing trade decisions including price architecture, markdown strategy, promotions, product flow and product levels. • Extensive market analysis / competitive shopping to evolve product with current trends. • Managed head office supply chain team of Merchandise Analysts and Allocators. • Partnered with planning team developing and signing off annual, seasonal and weekly financial plans; completed and communicated weekly/monthly reforecasts. • Developed preseason promotional strategy; reviewed weekly with cross functional team. • Partnered with retail and visual merchandising teams ensuring synergy of sales and inventory needs with customer experience standards. • Partnered with marketing team ensuring timing and seasonal relevance of in-store and lease line marketing. • Extensive written and oral communication with all levels of management. • Knowledge and experience in all components of country P&L.

• Managed daily and weekly trade for company owned international markets, liaising with business managers and store teams to execute strategies. • Responsible for budgeting and re-plans for all company owned international markets. • Represented international business at weekly trade meeting, presenting business recap and future strategies to executive committee. • Managed international planning and allocation team. • Worked with GM of international providing guidance to joint venture and franchise partners. • Aligned and guided cross functional international store opening team.

• Developed and drove comprehensive merchandise plan strategies for three unique international divisions. • Owned pre-season and in-season planning process that included category, location and assortment planning. • Identified key business drivers, prepared and carried out action plans to maximize them. • Developed and maintained OTB with weekly updates and re-forecasts. • Built markdown plans and promotional strategies to maximize profit and minimize inventory risk. • Developed sku assortment plans including GBB, store group and allocation parameters. • Managed store planning and allocation team.

• Developed seasonal financial plans, presented them to management, accountable for them in season. • Presented weekly sales, margin and turn results; forecasted and published future projections. • Analyzed history and extensive industry trends; planned and bought product assortment accordingly. • Planned and executed markdowns to maximize margin and turn. • Active in all phases of advertising including budgets, co-op procurement, layouts, style outs, proofing and competition. • Presented at monthly management best seller meetings. • Handled tough negotiations, both internal and with vendor community.