Samantha Kaczmarczyk: in La Mesa, CA

- Supported the college’s events through event planning and operations that reached audiences over 1,000 attendees - Updated the college’s website and was recognized for contributing to four of the top 10 articles published to the site - Grew an SDSU Fowler partner account from 500 to over 1,000 followers in two months through giveaway campaigns - Created and scheduled content calendars as well as designed promotional graphics for all social media platforms

- Boosted social media engagement by editing organic videos of up-and-coming artist interviews and show coverage - Advanced the website’s Search Engine Optimization (SEO) by creating hyper keywords used throughout the site - Increased revenue sources by writing biographies and advertorials of local venues to publish on ListenSD’s website

- Delegated duties to each executive board member’s position and ran weekly meetings - Coordinated with other campus organizations into creating leadership opportunities for members - Executed marketing plans to recruit members and promote upcoming events which pulled attendances of over 400

- Covered three shows a night to post onto venue’s Instagram stories and Instagram feed twice a week - Escalated follower engagement by customizing a promoting strategy to appeal to different fan bases each show - Participated in copywriting for show campaigns and weekly deals that post on Facebook event pages

- Researched local events for outdoor promotions and helped book an artist that fit a 750-capacity venue - Organized data for future acts and private events in the venue’s database which improved the general organization - Wrote website content, press releases, blurbs, social media content with artist materials to increase site traffic