Bachelor of Science in Film and Media Studies

Surf

Marketing and eCommerce Manager

Marketing & Sales

I am searching for a position where I can apply my experience and skills in marketing and creative content production to the action sports industry.

KEY SOFTWARE SKILLS: 
Google Analytics, Photoshop, InDesign, Lightroom, Illustrator, Premier Pro, Klaviyo, Mailchimp, Attentive, Excel, Stocky, Shopify, Extensive knowledge of action sports industry trends, Retail Pro, Fishbowl, Instagram/Facebook Shops, Instagram/Facebook Ads

Languages: English, Spanish

•Present and execute Watermen’s digital marketing, creative content planning, and social media strategy.
•Develop and test promotional strategies to grow customer acquisition, revenue, engagement, customer loyalty, and other KPI’s.
•Produce all creative assets for: online and in store visual merchandising, social media, email, SMS marketing, ads, promotional giveaways, flyers, and catalogs.
•Manage web listings via website, Facebook Shop and Instagram shop.
•Manage all influencer/athlete sponsorships.
•Coordinate with graphic designers on custom wholesale products and Watermen lifestyle line.
•Develop and manage 100+ B2B custom sites.

Member of the Concert For The Coast committee that:
• Planned and promoted annual concert event through social media and email.
• Secured funding, sponsors, event location, alcohol permit, and talent.

Event Planner and Promoter

• Processed sales transactions for approximately $5,000 daily, re-stocked, did inventory control.
• Independently, effectively and safely instructed adults and children in surfing at all levels of ability.

Retail Sales and Private Surf Instructor

• Performed all appropriate duties as a line chef in an extremely fast-paced environment.
• Trained in and strictly followed corporate restaurant and food safety standards.

Line Chef

 Created video, photo and editorial content for company website as well as social media outlets. • Planned media launch photo and video shoots, and post-production.
• Responsible for product shipping and receiving.
• Used Adobe Suite and Shopify extensively.

Marketing and Media Intern

• Sales associate responsible for daily operations at the flagship store for global wetsuit company.
• Began as intern and transitioned to sales associate/content production role.
•Assisted with digital marketing campaigns that successfully shifted sales from 100% brick and mortar to 50% eCommerce with an audience that is 50% international and 33% female.  
•Storyboarded, planned, field produced and did post-production of photo, video, and editorial content for both digital marketing campaigns and in-store POS marketing collateral. Optimized posts and tracked ROI data to analyze international traction via paid search, programmatic display, and paid social.
•Solved customer product problems independently and fielded customer questions in-person and remotely. 
•Shipped and received product sales and returns, processed in-person and online sales using Shopify POS.?

Sales Associate and Media Production

• Created content in Adobe Suite for Matuse.com and social media channels.
• Assisted with brainstorming, storyboarding, script writing, prop and costume production, filming and
production of independent product marketing movies and Kickstarter campaigns.


Media Production Internship

Find out detailed information about Samuel Johnson, Marketing and eCommerce Manager in Del Mar, CA

Samuel Johnson: Marketing and eCommerce Manager in Del Mar, CA

Samuel Johnson

University of California