Streetwear

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Ecommerce/ Marketing

Marketing & Sales

*	Lead the development and execution of ecommerce initiatives, ensuring alignment with business objectives.
*	Managed and optimized Shopify store, including product listings, website design and UX enhancements.
*	Analyze ecommerce metrics and KPIs to identify trends, opportunities and areas for improvements.
*	Collaborate with business owner to coordinate campaigns and product launches.
*	Stay updated on ecommerce trends and best practices, implementing innovative strategies to maximize sales and customer engagement.
*	Implemented SEO and digital marketing strategies to increase online visibility and drive traffic. Managed Paid Ads (Facebook, IG, Google, Etsy, Yelp) with ROI of 2x
*	Monitor inventory levels, oversee fulfillment process and ensure a seamless customer experience.

Ecommerce Marketing Specialist Freelance

*	Owned Profit & Loss statement for the ecommerce business spearheading efforts to maintain a 45% GPM through strategic decision making.
*	Grew direct to consumer revenue +175% YoY.
*	Developed personalized email campaigns to achieve 20% open rate MoM.
*	Established baseline metrics/KPIs based on business goals and revamped Ace Uniforms website in 2022 to improve UI/UX.
*	Migrated website from Sellers Commerce to BigCommerce in 2023 for enhanced performance, functionality, and optimization.
*	Designed and execute promotional campaigns using Adobe Creative Suite
*	Conducted analysis on vital business metrics and site performance, collaborated with key stakeholders to assess ROI, shared insights, and presented a strategic plan to drive business forward.

Ecommerce Manager

*	Played a pivotal role in executing the digital strategy, contributing to a 67% YoY revenue growth.
*	Coordinated the launch of the loyalty and referral programs resulting in an increase of 30% of repeat customers.
*	Executed the site content strategy to support the digital marketing channels (SEO, Paid Search, Paid Social, Affiliate, Display, Email, SMS, Organic Social, Influencers), resulting in a 4x increase in overall ROAS.
*	Played a key role in increasing Average Order Value (AOV) by 25%, focusing on effective merchandising strategies across the site.
*	Identified, tested, and executed best-in-class online user experience methodologies that resulted in a 20% reduction in the cart abandonment rate.
*	Contributed to building seasonal E-commerce strategies, ensuring alignment with brand strategies, and providing the business analysis of all programs.

Ecommerce Content Coordinator

*	Built partnerships with domestic/ global retailers and provided marketing, creative and digital assets to increase brand awareness and cohesive storytelling across B2B & DTC channels.
*	Worked closely with stakeholders, cross departmentally and third parties to ensure cohesive branding and storytelling.
*	Conducted website and physical store audits to identify opportunities and ensure brand guidelines are being followed.
*	Planned, built and set up tradeshow booths - Project Womens, Sports Licensing & Tailgate Show, Zumiez 100K, Tillysland, Go Skate Day, Keep a Breast, Air Max Day
*	Planned and executed retail tours to increase brand awareness in key accounts.
*	Managed vendors to produce marketing assets for Tradeshows, brand activations, Global Brand Meetings
*	Worked with retailers on co-op marketing campaigns to optimize budget and meet timelines.

Retail Marketing AND Events Coordinator

Find out detailed information about Samuel Lira, Ecommerce/ Marketing in San Diego, CA

Samuel Lira: Ecommerce/ Marketing in San Diego, CA

Samuel Lira