Samuel Lira: Ecommerce/ Marketing in San Diego, CA

* Lead the development and execution of ecommerce initiatives, ensuring alignment with business objectives. * Managed and optimized Shopify store, including product listings, website design and UX enhancements. * Analyze ecommerce metrics and KPIs to identify trends, opportunities and areas for improvements. * Collaborate with business owner to coordinate campaigns and product launches. * Stay updated on ecommerce trends and best practices, implementing innovative strategies to maximize sales and customer engagement. * Implemented SEO and digital marketing strategies to increase online visibility and drive traffic. Managed Paid Ads (Facebook, IG, Google, Etsy, Yelp) with ROI of 2x * Monitor inventory levels, oversee fulfillment process and ensure a seamless customer experience.

* Owned Profit & Loss statement for the ecommerce business spearheading efforts to maintain a 45% GPM through strategic decision making. * Grew direct to consumer revenue +175% YoY. * Developed personalized email campaigns to achieve 20% open rate MoM. * Established baseline metrics/KPIs based on business goals and revamped Ace Uniforms website in 2022 to improve UI/UX. * Migrated website from Sellers Commerce to BigCommerce in 2023 for enhanced performance, functionality, and optimization. * Designed and execute promotional campaigns using Adobe Creative Suite * Conducted analysis on vital business metrics and site performance, collaborated with key stakeholders to assess ROI, shared insights, and presented a strategic plan to drive business forward.

* Played a pivotal role in executing the digital strategy, contributing to a 67% YoY revenue growth. * Coordinated the launch of the loyalty and referral programs resulting in an increase of 30% of repeat customers. * Executed the site content strategy to support the digital marketing channels (SEO, Paid Search, Paid Social, Affiliate, Display, Email, SMS, Organic Social, Influencers), resulting in a 4x increase in overall ROAS. * Played a key role in increasing Average Order Value (AOV) by 25%, focusing on effective merchandising strategies across the site. * Identified, tested, and executed best-in-class online user experience methodologies that resulted in a 20% reduction in the cart abandonment rate. * Contributed to building seasonal E-commerce strategies, ensuring alignment with brand strategies, and providing the business analysis of all programs.

* Built partnerships with domestic/ global retailers and provided marketing, creative and digital assets to increase brand awareness and cohesive storytelling across B2B & DTC channels. * Worked closely with stakeholders, cross departmentally and third parties to ensure cohesive branding and storytelling. * Conducted website and physical store audits to identify opportunities and ensure brand guidelines are being followed. * Planned, built and set up tradeshow booths - Project Womens, Sports Licensing & Tailgate Show, Zumiez 100K, Tillysland, Go Skate Day, Keep a Breast, Air Max Day * Planned and executed retail tours to increase brand awareness in key accounts. * Managed vendors to produce marketing assets for Tradeshows, brand activations, Global Brand Meetings * Worked with retailers on co-op marketing campaigns to optimize budget and meet timelines.