Sandra FitzGerald: in Simi Valley, CA

Manufacturer and Distributor of power-sports motorcycle hard parts and riding gear • Digital advertising and email marketing • Catalog design and layout: Product and copy placement, product specs, part number grids and price list creation • Product design for First-Gear® gloves • Product photography and server and image management

As a graphic designer and marketing assistant I worked directly with Leatt’s US Marketing Manager to develop and then implement Leatt's marketing and advertising strategy for each year. After laying out our strategy I independently designed all print and web advertisements, along with creating the layout and design for the Leatt product catalog. I continually worked with Leatt’s North American publishers and web advertisers throughout each year to attain our best opportunities in sales through advertising. • Design for magazine print, email marketing and digital advertising • Execute marketing needs; working directly with advertisers • Maintain and manage marketing materials • Design creation of materials; business cards, letterhead, envelopes • Design creation of POP and Internal business products • Catalog design and layout: Product and copy placement, product specs, part number grids and price list creation

• Consulted with experts on the various aspects of plot and storyline feasibility for television, film and radio entertainment. • Guest speaker on Indie 100 radio discussing the science fiction TV franchise Star Trek. Indie 100 radio has 22,869 followers on Facebook and over 55,000 listeners worldwide.

• Digital advertising and email marketing • Web design of functional graphics for all company web sites • Maintain and manage marketing materials • Design of new product packaging and promotional products

• Design and development of motorcycle rider apparel product lines • Designed and directed associate designers with creation and development of AXO Motocross and Enduro apparel lines • Digital advertising and email marketing • Creation of POP and outside sales marketing tools • Catalog design and layout: Product and copy placement, product specs, part number grids and price list creation • Product photography and image management

• Handle incoming calls; retail, dealers, rider support • Telemarketing Sales, Customer Support and Assistant Sales • Maintain existing account base and order entry • Customer relations; liaison between sales force and client base • Execute problem solving and continual follow-up • Maintain sales logs and rider contest standings

• Administration of accounts receivable, payable, and collections • Telemarketing Sales, Customer Support and Assistant Sales • Apparel design graphics (Shirts, Hats, Sweatshirts) • Creating printed materials; business cards, letterhead, envelopes