Sandrine Clement: in Laguna Beach, CA
Sandrine Clement
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Laguna Beach | United States
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Work experience
ASSE International
Program Director - Marketing, Sales & Administrative Process | 04/2018 - 08/2020
- Key contributor to the development of PPC campaign (annual budget of $55k) which increased website lead generation by 147%
- Ran social media organic marketing campaigns from creation to optimization to increase brand awareness on Facebook and Instagram
- Ran Instagram paid campaigns (annual budget of $2.7K) from creation
to optimization which increased landing page conversion rate by 139%
- Built email campaigns for lead nurturing and sale conversions
- Coordinated the development of an internal CRM system and online
student portal meeting requirements from the US Department of State
- Managed the program's COVID-19 response and the safe repatriation of
160+ students
- Successfully supported and trained the administrative team to achieve
100% compliance audit rate
ASSE International
Digital Project Manager | 03/2017 - 04/2018
- Built and optimized websites on Wordpress (Copywritting & SEO)
- Managed and edited blog content, working with student writers
- Dramatically increased user following and engagement by developing
a social media (Facebook & Instagram) marketing strategy
- Coordinated the optimization of the CRM system and successfully
increased efficiency in administrative process
ASSE International
Social Media Coordinator | 06/2017 - 11/2017
Temporary assignment in Cologne, Germany
- Key contributor to the development of a social media strategy to increase brand awareness
- Key contributor to the development, implementation and management of SEO and PPC marketing strategy
- Managed social media content across multiple channels (Facebook & Instagram)
ASSE International
Program Assistant | 08/2015 - 02/2017
Assisted in the development and B2B promotion of a new premium
program
- Created social media content and email newsletters to increase brand
awareness volunteer engagement
- Met yearly audit requirements through high scrutiny of paperwork