Sandrine Clement: in Laguna Beach, CA

- Key contributor to the development of PPC campaign (annual budget of $55k) which increased website lead generation by 147% - Ran social media organic marketing campaigns from creation to optimization to increase brand awareness on Facebook and Instagram - Ran Instagram paid campaigns (annual budget of $2.7K) from creation to optimization which increased landing page conversion rate by 139% - Built email campaigns for lead nurturing and sale conversions - Coordinated the development of an internal CRM system and online student portal meeting requirements from the US Department of State - Managed the program's COVID-19 response and the safe repatriation of 160+ students - Successfully supported and trained the administrative team to achieve 100% compliance audit rate

- Built and optimized websites on Wordpress (Copywritting & SEO) - Managed and edited blog content, working with student writers - Dramatically increased user following and engagement by developing a social media (Facebook & Instagram) marketing strategy - Coordinated the optimization of the CRM system and successfully increased efficiency in administrative process

Temporary assignment in Cologne, Germany - Key contributor to the development of a social media strategy to increase brand awareness - Key contributor to the development, implementation and management of SEO and PPC marketing strategy - Managed social media content across multiple channels (Facebook & Instagram)

Assisted in the development and B2B promotion of a new premium program - Created social media content and email newsletters to increase brand awareness volunteer engagement - Met yearly audit requirements through high scrutiny of paperwork