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Director of Marketing

Marketing & Sales

Lead strategy, thought leadership & define KPI's for all areas of consumer marketing, including field,
shopper, social & partnership marketing with cross-functional leadership for PR & digital strategy,
contributing to a 43% total company growth in 2018 and YTD 71% growth for 2019.
* Initiated & actively manage a field marketing organization of 16 FTE's to execute with excellence
across the country in a scale-able and budget conscience manner against five core brand pillars,
annually activating more than 4,000 retail demos, 200 local events and 30 marque event activations.
Developed a social media influencer program to expand reach of brand and retail specific impact which
garners a minimum of 500K reach per month. Developed a 2018 NYC pop-up experience that garnered
more than $5MM in media for the brand in one month.
* Lead strategy, execution & analysis of all shopper marketing initiatives for nationwide retail expansion
across all channels, including Walmart, Target, Sam's Club, Costco, Kroger, Whole Foods, among
other regional chains. Utilize shopper platforms including Ibotta, News America, Utech, TMN,
Walmart Media & Catalina to develop a fully integrated shopper approach to launch and sustain
Bulletproof products in six categories. Work in partnership with VP of sales and SST for buyer sell-in and launch execution.
* Source, negotiate and manage strategic brand partnerships, initiating the brand being The Official
Coffee of the US Ski & Snowboard Team, brand spokesperson Nick Foles, social media partnerships
with Zachary Levi, Halle Berry, April Ross, among others.
* Create & analyze monthly digital campaigns for brand awareness and retail marketing, achieving an
impression range of 4MM-8MM monthly with an average ~ $2 CPC.
* Manage a DME budget of $4MM & headcount OPEX of $3MM annually.

Manage National field marketing strategy, execution & analysis for three brands, Hubert's Lemonade,
Hansen's Soda & Blue Sky Soda, in the Hansen's Beverage Group, a sub division of the Venturing & Emerging Brands division within Coca-Cola.
* Expand Hubert's Lemonade marketing program from four markets in 2015 to sixteen markets in 2017,
with an increase in full-time headcount from five to seventeen field marketers. Oversee all marketing
& digital activities that contributed to a 43% increase of brand growth during this time.
* Manage a DME budget of $4MM annually across the three brand's activation, inclusive of samples,
fleet, agency spend, event sponsorship, logistics & premiums.
* Work with Field Sales to support over 30 distributors across the country, including Independent, NSF
& Coca-Cola Bottling partners to contribute to double digit growth annually for the past two years.
* Plan and execute National experiential & digital marketing strategy for the three brands in the group,
including review of KPI's, CDI/BDI & ACV to determine new market expansion & launch plans.
4005 Louisiana St. #5
San Diego, CA 92104
(858) 281-1095
SBspins@gmail.com

Senior Marketing Manager
* Managed all marketing deliverables for Coca-Cola partnership with Special Olympics World Games,
the largest event in North America in 2015 with attendees from 177 countries.
* Coordinated and executed eighteen customer programs in a six-month period to support the Special
Olympics World Games partnership across all channels, including Ralphs, Walmart, AMC Theatres,
Walgreens & Cheesecake Factory, resulting in fundraising efforts of over $150,000 for the partner.
* Planned and executed National experiential activity for the Diet Coke & smartwater brands. Worked
as cross functional lead with Commercialization, Operations, Sales & Customer Teams. Managed
sponsorship & execution of NY Fashion Week, LGBT Pride events, Taylor Swift Tour & Comic Con.
* Managed relationship with 14 execution agencies and ensure top notch execution is delivered against
DME. Lead the Center of Excellence Team while serving as the West Coast team captain for all
marketing initiatives across the portfolio of brands in the still, energy and sparkling categories.
* Worked with prestige asset partners The San Diego Zoo, Safari Park & LEGOLAND for customer
programming, contract obligations and all marketing elements throughout our portfolio of brands.
Delivered against a minimum of 10 customer programs annually at key retailers across all channels
including McDonald's, SUBWAY, Ralph's and Wendy's.
* Managed annual marketing spend of $1.7MM with a productivity savings total of $233K in 2014.

Marketing Partnership Activation Manager
* Responsible for managing all field marketing activities & logistics for vitaminwater®, smartwater® & NOS brands, including event activation, opportunistic outreach, cause marketing and social media
across multiple territories.
* Created social media plan on a weekly/monthly basis tied to market activation and executed plan to garner impressions & consumer engagement. Track success metrics in a monthly reporting tool.
* Managed daily interaction with high level asset partners in the region to ensure contract elements are
met, customer programs developed & executed and overall business remains profitable.

Field Marketing Director

Developed marketing tactics to reach new populations and increase registration for AIDS/LifeCycle 11
event by 20% over year prior.
* Reviewed strategy for marketing efforts over past 10 years and develop updated plan for recruitment,
event outreach and promotion of the event for AIDS/LifeCycle 12.
* Fostered new relationships with entertainment & celebrity ambassadors to utilize in promotion of the event's marketing & advertising efforts, special emphasis on social media.

Interim Marketing & Communications Director

Built a National field marketing organization focused on grass roots efforts to support sales and build
brand awareness, contributing to 2010 company year end growth increase of 110% over prior year.
* Brand Manager, member of company leadership team assisting CEO and VP of Sales in gaining retail
opportunities, communication with board members and financial responsibility for marketing strategy.
* Developed brand partnerships, negotiate program assets and oversee execution throughout HINT
organization; including but not limited to programs with WB Yogi Bear Movie, DreamWorks.
Animation, Game Show Network, Yo Gabba Gabba and Revlon.
* Oversaw day to day company PR efforts, social media outreach and creative management with agency
4005 Louisiana St. #5
San Diego, CA 92104
(858) 281-1095
SBspins@gmail.com

partners, tracking ROI on a monthly basis.
*   Planned and executed large scale initiatives including Sundance, Coachella and industry trade shows.

Developed National retail program priorities for all five brands within the Mike's Hard Lemonade
family of brands to supported sales organization with selling tools and account specific programming
materials based on localization of National priorities for all divisions of the organization.
* Managed POS creation, sourcing & pricing to ensure on-time delivery to field, proper order fulfillment,
budget alignment with wholesaler network and cost saving measures are adhered to.
* Managed day-to-day relationships and budget allocation with fifteen vendor & agency partners for
development of coupons, sweepstakes and event materials.
* Performed ROI analysis on National program execution and assist sales organization with channel
specific performance tracking for local programming.

National Trade Marketing Manager

Contributed to profit and brand growth for the brands of the still portfolio through creative, effective
consumer & trade incentive marketing programs in the Southwest Business Unit (CO, AZ, TX, NM, SD, WY, OK, LA, MS)
* Concepted, drafted and secured retail marketing programs for the still beverage portfolio, with an
emphasis on company derived national marketing properties and divisional opportunities relevant to our core geography.
* Tracked ROI, rate per case spend and analysis on retail programs on a monthly, quarterly and yearly
basis by chain and format.
* Global Launch Ignition Team member assisting in launching vitaminwater® brand in Tokyo, Japan.

Regional Marketing Manager	Denver, CO
* Responsible for managing all field & retail marketing for vitaminwater®, smartwater®
vitaminenergy and POWERADE in the Mile High Region (CO, AZ, NM, SD, WY)
* Launched POWERADE & POWERADE ZERO brands into the field marketing organization,
contributing to an 11% growth in market share in all channels of the region.
* Integrated celebrity & athlete partner relationships with Kelly Clarkson, Steve Nash, Amare
Stoudemiere, Carmelo Anthony & Chauncy Billups for successful region & customer programming.
* Oversaw marquee event coordination for national programs including NBA All-Star, The Super Bowl
& The Democratic National Convention.

District Marketing Manager	San Diego, CA & Las Vegas, NV
* Received the company's highest honor, granted the 'Being the Brand' Award for outstanding
achievement, leadership, results & passion.
* Responsible for managing all field marketing activities & logistics for vitaminwater®, smartwater®,
fruitwater® and vitaminenergy in San Diego & Las Vegas territories.
* Managed region celebrity, athlete & DJ partnerships for event participation, retail programming,
appearance and logistics; including LaDainian Tomlinson, Kathy Griffin & Danny Way.
* Oversaw regional marketing activities and communication with distributor sales team which
contributed to an increase in case sales of more than 120% annually for the three years.
4005 Louisiana St. #5
San Diego, CA 92104
(858) 281-1095
SBspins@gmail.com

Additional Information Available Upon Request on Past Roles:

Division Chain Marketing Manager

Marketing Manager

Assistant Marketing Manager

Art Director

Store Manager

Find out detailed information about Sandy Blumberg, Director of Marketing in San Diego, CA

Sandy Blumberg: Director of Marketing in San Diego, CA

Sandy Blumberg