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Health & Fitness

Owner & Little Wick

Executive

Key Account & Project Management / Integrated Campaign Development
Proven leader and innovative thinker in brand creation, marketing communication, and program development. 
Effective in building key strategic initiatives, delivering innovative programs through multiple channels, and forging collaborative partnerships across retailers, suppliers, and internal team members.  Highly motivated self-starter with proven organizational, creative, and multi-tasking capabilities.  


Westborough Wicks									Westborough, MA
Owner and Little Wick									Dec 2012 – present
• Creator, Founder and Maker of hand poured soy candles and natural soap using sustainable materials, all natural ingredients and solar power energy
• Develop marketing strategies associated with new product development (product definition, branding, packaging, materials, pricing etc.) for go-to-market launches
• Forge client relationships and new wholesale accounts with the goal of driving customer acquisition, adoption and retention
• Creator of all aspects of marketing, social media, product development, package design, displays, promotional and sales tools
• Collaborate on private label and product licensing projects with like-minded entrepreneurs and visionaries
• Grew retail partnerships from 0 to 150 stockists in 18 months; doubling sales year-over-year
• "Sustainability: Design for a Better World" recipient featuring environmentally-conscious and socially-responsible products and 

• Worked on lead team to launch a brand new Rewards program from inception to completion within 6 months timeframe 
Heavy emphasis on creating new “soft benefits” for customers 
• Translate market and demographic analysis and feature/functions into brand value proposition and key market messages
• Develop digital communication plans including online sales materials, marketing collateral, and digital assets for new program
• Partner and work collaboratively with cross-functional teams (product managers, sales, customer service) to lead special promotions that directly ties to all reward programs, statements, website, and develop processes to minimize customer issues 
• Oversee the strategy, usability and functionality of the Rewards website including SEO/SEM, analytics, and paid search. Suggest and implement enhancements to make self-serve easier for all reward customers, improve navigation and user-flow. 


Rewards Marketing Manager

Raytheon, Cynosure Inc., OneBeacon Services
• Partner with clients to translate business and marketing initiatives into successful digital and traditional campaigns
• Spearhead and manage all interactive projects including development of websites, intranets/portals, microsites, email communication, advertising banners/interstitials, CD/DVDs, SEO/SEM initiatives, analytics
• Maintain and grow senior to mid-level client relationships by developing key marketing objectives for all programs
• Manage and train account staff with interactive medium and best practices 
• Lead Information Architect including development of wireframes, site maps, user flows, and QA/usability testing
• Winner of two WebAwards 2007: Cynosure and Raytheon


Director of Interactive Services

Gillette Oral-B Professional, Royal Caribbean, Fidelity				
• Translate client business and marketing objectives into successful B2B and B2C integrated communication programs 
• Manage all aspects of print, interactive, direct and design projects from inception to completion
• Ensure brand integrity and campaign strategies across multiple disciplines


Account Supervisor

IBM 
• Assist in planning and developing strategy for IBM Brand’s global interactive advertising program with combined budget upwards of $40 million
• Author and evaluate effective creative briefs to inspire high quality, innovative and engaging concepts
• Provide global online brand advertising direction by serving as main liaison to agency international offices in Asia-Pacific, Europe, Latin America and Canada
• First place recipient of 2004 CEBA Award for On Demand Business Web banner and landing experience
• Best B2B Campaigns for both IBM On Demand Business campaign and IBM Prodigy banners and Interstitial for 2004 Ad Tech Awards


Applied Biosystems, Great Hill Partners, Choate, Hall & Stewart, Spotfire
• Responsible for overall client satisfaction throughout the development and delivery of projects
• Successfully built over a dozen Websites, thirty-five microsites, emarketing campaigns and Flash demos
• Oversee all phases of website projects and project management of integrated campaigns 
• Manage team of developers, copywriters, and designers to deliver projects on time and on budget
• Development of site maps, wireframes, and user experience flows for all interactive initiatives


Senior Account Manager/Interactive Producer

Find out detailed information about Sandy Dekoschak, Owner & Little Wick in Westborough, MA

Sandy Dekoschak: Owner & Little Wick in Westborough, MA

Sandy Dekoschak