Sandy Dekoschak: Owner & Little Wick in Westborough, MA

Westborough Wicks Westborough, MA Owner and Little Wick Dec 2012 – present • Creator, Founder and Maker of hand poured soy candles and natural soap using sustainable materials, all natural ingredients and solar power energy • Develop marketing strategies associated with new product development (product definition, branding, packaging, materials, pricing etc.) for go-to-market launches • Forge client relationships and new wholesale accounts with the goal of driving customer acquisition, adoption and retention • Creator of all aspects of marketing, social media, product development, package design, displays, promotional and sales tools • Collaborate on private label and product licensing projects with like-minded entrepreneurs and visionaries • Grew retail partnerships from 0 to 150 stockists in 18 months; doubling sales year-over-year • "Sustainability: Design for a Better World" recipient featuring environmentally-conscious and socially-responsible products and

• Worked on lead team to launch a brand new Rewards program from inception to completion within 6 months timeframe Heavy emphasis on creating new “soft benefits” for customers • Translate market and demographic analysis and feature/functions into brand value proposition and key market messages • Develop digital communication plans including online sales materials, marketing collateral, and digital assets for new program • Partner and work collaboratively with cross-functional teams (product managers, sales, customer service) to lead special promotions that directly ties to all reward programs, statements, website, and develop processes to minimize customer issues • Oversee the strategy, usability and functionality of the Rewards website including SEO/SEM, analytics, and paid search. Suggest and implement enhancements to make self-serve easier for all reward customers, improve navigation and user-flow.

Raytheon, Cynosure Inc., OneBeacon Services • Partner with clients to translate business and marketing initiatives into successful digital and traditional campaigns • Spearhead and manage all interactive projects including development of websites, intranets/portals, microsites, email communication, advertising banners/interstitials, CD/DVDs, SEO/SEM initiatives, analytics • Maintain and grow senior to mid-level client relationships by developing key marketing objectives for all programs • Manage and train account staff with interactive medium and best practices • Lead Information Architect including development of wireframes, site maps, user flows, and QA/usability testing • Winner of two WebAwards 2007: Cynosure and Raytheon

Gillette Oral-B Professional, Royal Caribbean, Fidelity • Translate client business and marketing objectives into successful B2B and B2C integrated communication programs • Manage all aspects of print, interactive, direct and design projects from inception to completion • Ensure brand integrity and campaign strategies across multiple disciplines

IBM • Assist in planning and developing strategy for IBM Brand’s global interactive advertising program with combined budget upwards of $40 million • Author and evaluate effective creative briefs to inspire high quality, innovative and engaging concepts • Provide global online brand advertising direction by serving as main liaison to agency international offices in Asia-Pacific, Europe, Latin America and Canada • First place recipient of 2004 CEBA Award for On Demand Business Web banner and landing experience • Best B2B Campaigns for both IBM On Demand Business campaign and IBM Prodigy banners and Interstitial for 2004 Ad Tech Awards

Applied Biosystems, Great Hill Partners, Choate, Hall & Stewart, Spotfire • Responsible for overall client satisfaction throughout the development and delivery of projects • Successfully built over a dozen Websites, thirty-five microsites, emarketing campaigns and Flash demos • Oversee all phases of website projects and project management of integrated campaigns • Manage team of developers, copywriters, and designers to deliver projects on time and on budget • Development of site maps, wireframes, and user experience flows for all interactive initiatives