Sandy Lamanna: SENIOR INTERNATIONAL PRODUCT MANAGER in Vacaville, CA

• Sole marketing contact for global sales team members and their retail and private label customers • Continue to refine all core skills associated with product management at Mariani - including but not limited to: costing/margin analysis reporting, product and sales collateral development, market research, specification generation, price list creation and management • Assumed responsibilities for execution of all funding and claims associated with the California Prune Board program as well as received appointment to the Prune Board's Marketing Committee • Developing Asian flavor inspired trail mixes utilizing product development and project management skills • Created product management training manual and re-wrote the SOP for marketing artwork routing • Generated a bid assessment template for sales' usage to organize details needed for a full costing analysis • Continuous Improvement Process (CIP) Core Team - representative; co-department team lead • Brand Reputation Compliance (BRC) Internal Audit - team member

Assumed all product management responsibilities associated with international retail items including multiple global private label accounts and country specific retail packaging • Created and consistently update a full costing roll up of all retail branded items shared with CPG • Manage WUSATA marketing budget and the implementation of all trade programs and claim summaries • Expanded trade show management/execution role to all international shows including SIAL Paris & China, ANUGA Germany, Gulfood Dubai, ANUFOOD Brazil, FHA Singapore and more • Attended WUSATA/USDA sponsored outbound trade mission to Guatemala and Dominican Republic and met with buyers/distributors as well as key distributor meetings in Colombia and Panama • Interviewed Jamaican distributor candidate, toured the market and met with current customer, Mega Mart's marketing and management team members • Traveled to Japan, Hong Kong, Vietnam and Singapore - conducted and prepared presentations for customer/distributor meetings, presented new items, discussed current state of accounts, market visits, etc.

Responsible for the product management of over 40 Mariani Retail branded products, 12 Mariani Canadian Retail products and over 40 additional products amongst six domestic Private Label Customers • Product development from beginning to final execution (blend creation, artwork design/redesign, generated materials for sales teams, specifications for production, attended all test and first production runs) • Worked with QA, Procurement, Operations, Production/Planning, Graphic Design and Innovations departments to set-up specifications, source materials and launch new products on a regular basis • Customer specific price list management and maintenance including the communication regarding changes, additions and discontinuations to Customer Service and Accounting Departments • Developed marketing collateral, sales sheets, presentations, etc.to support Regional Sales Managers • Sought out and managed all active lifestyle event sampling initiatives and analyzed those marketing activities in order to build and continue to enhance brand awareness (i.e. Nike Women's Races) o Outlined ways to track and communicate the successful and affordable nature of these programs • Trade show management and coordination: booth redesign/development, direction of contracted installation and dismantle teams, identified sponsorships, product mix, booth layout/signage, broker awards event planning, new product showcase design o i.e. Produce Marketing Association's Fresh Summit, Canadian Produce Marketing Association's Convention + Trade Show, Private Label Marketing Association's Trade Show • Led dried fruit 101 trainings/competitive product cuttings across all levels of community members • Built costing models in order to perform margin analysis on current and potential new item bids • Annual budgeting: artwork planning, consumer promotions, trade shows, and amortized rack displays • Utilized IRI syndicated data for analysis and comparison of products to the competition in our various regions and segments • Developed SOP to enhance the tracking of permanent rack request orders through Regional Sales Managers and broker teams o Managed all wire and wooden permanent rack and non-permanent fiber display inventories o Worked with Regional Sales Managers to listen and respond to customers' needs and directed the development of new racks to service those accounts • Maintained and publish all GTIN global data attributes through IBM Sterling Commerce • Updated and interfaced with customer specification systems (i.e. SpecConnect, Edge, MMI Brands) • New Employee On-Boarding Team - Marketing Program Representative • Developed several CIP projects to provide cost savings for the organization

Executed coupon program including barcode and artwork development through the NCH Coupon Warehouse Portal (i.e. on-pack IRCs, News America FSI inserts, direct mail retailer specific, digital, etc.) • Managed and coordinated retail trade shows • Coordinated sample request for Regional Sales Managers' presentations, broker meetings, etc. • Represented the Mariani brand at local Health and Wellness Fairs • Developed a strong foundation and understanding of FDA nutritional labeling for retail packaging • Created and updated finished good product specifications including case barcode and labeling details, bills of materials, and fruit specifications • Monitored case sales and materials for top retail SKUs and communicated regularly with Sales & Marketing, Operations and Procurement teams regarding any product development or issues with current items • Artwork routing for all business channels: Domestic Retail, Club, Drug Mass, International, Private Label • Gained understanding of plant functionality, line operations/capabilities • Attended an 8 week college course on Spanish I through Solano County Community College

• Managed all marketing initiatives, promotions and budget of a 954,439 sq. ft. shopping center o Analyzed and created quarterly budget and promotional income reforecast reports • Planned and implemented all aspects of signature mall events from beginning to end: Black Friday Celebration; Fall Festival; Santa Arrival, Santa/Easter Bunny photo set designs and promotions; center gift with purchase programs; Bridal, Sports Cards & Collectibles and Craft shows; Autism AWARE Walk • Scheduled eNewsletter and eBlast programs; oversaw and updated the center's website • Managed mall's social media programs including Facebook and Twitter • Main media contact and spokesperson for the shopping center - encompassing press and television • Generated center's monthly variance, sales and trends, press, Google analytics and holiday flash reports • Directed advertising agency to develop marketing collaterals in mall campaign and brand image • Developed mall merchant education materials, memos and literature; communicated with key tenants • Worked with public relations team to convey details of mall events and programs; reviewed press releases • Fostered relationships with mall charity partners and Partnership Marketing associates • Built awareness of mall amongst area businesses - such as hotels, tourism bureaus and office parks • Sought out income producing shows, event sponsorships and B2B connections for the center

• Developed overall 2011 mall marketing plan, narrative and budget • Supported and executed events and promotions associated with the property's $218 million renovation • Oversaw and updated the center's website; managed mall's social media efforts, such as Facebook • Administered mall gift card program including daily deposits, inventory control and staff education • Led Style Squad program, coordinated monthly meetings, organized service projects and fashion shows • Created retailer education materials, memos and literature; communicated with key tenants frequently • Prepared center's monthly variance, sales and trends, press, Google analytics and holiday flash reports • Reviewed and updated mall directories as well as marketing collaterals prepared by in-house ad agency • Served on committees and accepted special project roles: Battleship New Jersey Annual Blast; Zoo on Wheels/Easter East Region Promotions and Press Coverage Analysis; Cherry Hill Township 50th Anniversary Planning Committee

Responsible for all online marketing directives for: Horse.com, StateLineTack.com, Ferret.com, Fish.com and Bird.com; plus, Horse.com Forum administration • Gave creative direction and selected merchandise for homepage and category page banners, industry related magazine advertisements and additional graphic website initiatives, search functionalities and facets • Researched competitors' online and traditional marketing initiatives and compared them to internal banners, email campaigns and various other advertising efforts; as well as analyzed company campaigns • Coordinated efforts with Merchandising, IT, Copy Writing, Graphics, Organic and Paid Search Services • Reacted to customer feedback leveraged through reviews, forum postings, emails and customer service

Qualified potential clients into agency service area(s) including: pay per click management, search engine optimization, affiliate marketing management and online media buying and planning • Proactively sought out new business for the firm • Organized teams that serviced client accounts and continued to be their main line of contact