Fashion

Lifestyle

Streetwear

Vice President- Crocs- MEA

Executive

A dynamic CXO leader with 19+ years of experience in Lifestyle Retail, Fashion and E-Commerce.

Proven expertise in Profit Center Operations, International Business, Strategic Initiatives, Business
Development, Budgeting and Forecasting, Buying and Merchandising, Retail Strategy, Category
Management, B2B  and B2C  Planning, Process Control, Brand Marketing, Sustainable Top-Line and
Bottom-Line Growth and managing functional teams driving organisational value and performance.

• Handpicked to spearhead India profit center operations with dual reporting to Board and Asia Pacific leadership retailing 600,000  pairs per annum from
425,000 pairs base.
• Remained core member of APAC strategy team deliberating on country specific
growth plans as well as collaborating on warm-weather footwear concept to create distribution set up specially for Tier 3 & 4 cities expansion.
• Instrumental in launching technology-driven retail identity Pure in line with global mandate incepting experiential ethos to pilot 5 new-age outlets
• Optimized & reduced the overheads & expanses in last 02  years to deliver
EBITDA Positive in 7th year of operation in country.
• Envisaged 5 year vision of 3x growth and strategized annual operating plan with defined goals fuelling annual revenue from INR 120 Cr to > INR 165 Cr
• Revamped and reconfigured Clarks.in and launched uni-commerce marketplace
with UX/UI and distribution capabilities showcasing global merchandise lines
• Brought about targeted focus on e-commerce, channel distribution and exclusive
retail to register >30% CAGR as against stagnant sales earlier
• Strategized accurate product and pricing architecture positioning as affordable
premium post Indian youth mindset doubling full-price sell-thru to 70%
• Led second-rung leadership team of 6 and 170 functional members; mentored
on customer centric operational excellence, best practices, and sales growth
• Liaised with key accounts - Metro, Regal, Shopper's Stop, Central, Lifestyle for premium space, targeted campaigns building incremental 20% sales pipeline
• Conceptualized brand marketing on best use strategy with an operating budget
of INR 12 Cr across ATL/BTL/in-store/PR doubling spend on digital media
• Initiated customer loyalty CRM and grievance cell programs with targeted
campaigns to reduce complaints and double repeat customer base to >30%

Country Head - Clarks Footwear

Head buying and merchandising function for apparel & lifestyle and value
format retain chains - Central, Brand Factory contributing to top-line of INR
4000 Cr
• Remained core team member for location scout, experiential retail identity
concept, category and space plan driving brand penetration to 76 doors
• Headed the team of 40  constitute planner, buyer & merchandisers across apparel & lifestyle categories.
• Conducted in-depth planning and analysis of on-board 250+  brands on good, best, better parameters to increase gross margin from INR 3800 to INR 4200
• Brought about focus to double private label contribution at 25% expanding high
fashion merchandise range width and depth basis target consumer to enhance

Vice President (Buying and Merchandising) - Central and Brand Factory

Led sourcing operations management of 2 million units enhancing merchandise
quality and on-time availability to register OTIF of 95%
• Adopted 3-pronged approach of future projection based capacity booking, effective negotiations, and robust process reducing cost of procurement by 14%
• Tapped into existing product design to launch institutional product line as per
prevailing trends and consumer requirement reducing go-to-market to 30 days
• Initiated and implemented best practices - just in time methodology, in-season
bullet lines, evolving core range, strategic raw material and trims procurement

Head of Sourcing and Operations

Brought in to head	strategic sourcing operations managing a buying (OTB)
budget of >INR 100 Cr contributing to fastest growing global market position
• Streamlined systems and process bringing about synergic collaboration with vendor partners to enhance quality and compliances reducing rejections to <1%
• Identified need and set-up 4 regional distribution centers pan-India with robust
capabilities increasing stock fulfillment to 96%

Sourcing Manager

Appointed to manage North+West region retail and merchandising operations
with profit/loss responsibility doubling top-line contribution to >INR 64 Cr
• Conducted in-depth market assessment to launch retail outlets, key accounts
presence and distribution model to reach 300 doors within 1 year
• Instrumental in strategic initiatives - new category launch (accessories), in-
house production facility, China sourcing, factory outlets, South Asia expansion

General Manager

SHAMKEN COTSYN, General Manager

ADVANCED CERTIFICATION
Strategic Program on Radical Innovation from Massachusetts Institute of Technology, USA 2014

Business Manager

Find out detailed information about Sanjay Pandey, Vice President- Crocs- MEA in Gurgaon

Sanjay Pandey: Vice President- Crocs- MEA in Gurgaon

Sanjay Pandey