Bilingual Bachelor in Science, Literature & Arts

Fashion

Lifestyle

Skate

Streetwear

Surf

Music

Action sports

Fashion & lifestyle

Brand

Business develop

Ment

I'm a brand-focused manager with an appreciation of the “big picture”: I had the opportunity to work in all different departments from product, sourcing, marketing to sales & brand management so it gave me a broader perspective of the Footwear & Apparel industry.
Strategic thinking and brand architecture   to achieve goals without forgetting the long term health of the business

Resposible for leading Vans brand in Argentina, Uruguay and Paraguay. Planning
the business, implementation and supervision of brand's strategy including Sales, Marketing, Product, & Sourcing with PNL responsibilities.

Brand Manager VANS

Responsible for implementation of the brand's new larger product strategy for Footwear, Sandals, Apparel & Accessories as a Distributor and Licensee.
Merchandiser for Sandals category. Team building and coordination to develop a two season Men's, Women's & Boys licensed Footwear, Apparel & Accessories
collection. Responsible from initial matrix to bulk production.

Product Manager REEF

Added Product department to previous responsibility in Marketing having dual
command with new role in the implementation of the brand's product strategy for Footwear, Sandals, Apparel & Accessories as a Distributor and Licensee. Team
building and coordination to develop a two season Men's, Women's & Boys
licensed Apparel & Accessories collection. Responsible from initial matrix to bulk
production.

Marketing & Product Manager REEF

Set up and implementation of Reef's annual Marketing plan and budget for argentinian market. Responsible for the supervision of Uruguay and Paraguay
Marketing plans. Focused on local events, team riders, visual merchandising & POP, Press & PR, advertising.

Marketing Manager REEF

Assistance to Marketing manager in the implementation of the annual plan
focused on local events, team riders, visual merchandising & POP, Press & PR, advertising.

Marketing Assistant REEF

Wi-Fi Home and Flash Wi-Fi Zone products from Internet Service Provider Prima
S.A. Launching and development of Wi-Fi zones in public and private spaces.

Category Manager FLASH WI-FI

Junior assistant for Sales & Marketing Ciudad Internet and Flash products from Internet Service Provider Prima S.A. Product launch and development of
advertising campaign. Sales analyst.

Marketing Assistant FLASH

Interview and subsequent referring from professional & politic leaders to different
governmental hubs.

Volunteer Network Coordinator

Find out detailed information about Santiago Patron Costas,  in Buenos Aires, C

Santiago Patron Costas: in Buenos Aires, C

Santiago Patron Costas