Santiago Patron Costas: in Buenos Aires, C

Resposible for leading Vans brand in Argentina, Uruguay and Paraguay. Planning the business, implementation and supervision of brand's strategy including Sales, Marketing, Product, & Sourcing with PNL responsibilities.

Responsible for implementation of the brand's new larger product strategy for Footwear, Sandals, Apparel & Accessories as a Distributor and Licensee. Merchandiser for Sandals category. Team building and coordination to develop a two season Men's, Women's & Boys licensed Footwear, Apparel & Accessories collection. Responsible from initial matrix to bulk production.

Added Product department to previous responsibility in Marketing having dual command with new role in the implementation of the brand's product strategy for Footwear, Sandals, Apparel & Accessories as a Distributor and Licensee. Team building and coordination to develop a two season Men's, Women's & Boys licensed Apparel & Accessories collection. Responsible from initial matrix to bulk production.

Set up and implementation of Reef's annual Marketing plan and budget for argentinian market. Responsible for the supervision of Uruguay and Paraguay Marketing plans. Focused on local events, team riders, visual merchandising & POP, Press & PR, advertising.

Assistance to Marketing manager in the implementation of the annual plan focused on local events, team riders, visual merchandising & POP, Press & PR, advertising.

Wi-Fi Home and Flash Wi-Fi Zone products from Internet Service Provider Prima S.A. Launching and development of Wi-Fi zones in public and private spaces.

Junior assistant for Sales & Marketing Ciudad Internet and Flash products from Internet Service Provider Prima S.A. Product launch and development of advertising campaign. Sales analyst.

Interview and subsequent referring from professional & politic leaders to different governmental hubs.