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I am a creative, driven and goal-oriented professional. I embrace creativity, new ideas and I’m capable of working in fast-paced environments.

Summary of Qualifications: 
Email Marketing Strategy, Multi-Channel Marketing Campaigns and Programs, Creative Problem Solving, Customer Retention, and Loyalty Programs, Online Marketing Initiatives, Digital Marketing Strategy, Analytic Reporting, Strategic Planning, Vendor and Client Management, Program Management, Experience in Agile Environment, Project Management, Promotional Strategies, and Execution.

Proficiency in Marketo, Salesforce Marketing Cloud, Adobe Analytics, Adobe Experience Manager, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver)Wrike, Tableau, Microsoft Office (Word, Excel, Outlook, PowerPoint, Publisher), and Basic HTML and CSS knowledge.

·	Managed Expedia Group’s North American B2B merchandising campaigns
·	Built emails, tested and deployed email different campaigns, verifying build copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
·	Segmented email lists based on behaviors like past email engagement, website interactions, and available inventory
·	Introduced and managed A/B testing for email marketing globally; created and tested various subject lines, CTAs, content, and offers
·	Worked with leadership and stakeholders to define audiences, segmentation, and engagement plans around key market segments
·	Developed a new streamlined process for the review of all email requests and workflows from stakeholders
·	Established and managed the master email communications calendar and measured all global, and local messages to maximize impact and relevancy
·	Developed and implemented a strategy for email types (i.e. trigger, campaign, newsletter, promotional) and cadence
·	Used Tableau to extract and analyze data to strategize future communications


CRM + Email Marketing Manager 

·	Strategized, designed and executed email campaigns across 1,200+ associations for multiple customer segments and product lines, with an average of 100,000 emails per day.
·	Reduced bounce rates by 30% through new data hygiene processes, generated 15% more revenue with a summer promo and grew new customers by 5% with a demand generation campaign.
·	Managed a team of five email marketing specialists and provided leadership on defined business strategies.
·	Improved processes and increased customer value through segmentation, testing, targeting, and contact optimization.
·	Managed all email marketing workflows including the calendar, code, lists, segmentation, Q/A testing, and deployment.
·	Produced weekly/monthly status reports that detail KPIs, results and strategic insights to guide ongoing campaigns.


Email Marketing Manager + Lead Generation 

·	Planned, set up and executed all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
·	Managed the entire email lifecycle and increased open rates by 25%.
·	Used Marketo to update HTML code, add UTM tags and approve/deploy/monitor email campaigns.
·	Reported on revenue goals and prepared reports on email performance.
·	Planned all email activity, enhanced existing email programs and developed new campaigns to support multi-channel sales goals that increased training registration by 30%.
·	Launched a mobile app and created the marketing strategy for push notifications to inform customers of training classes, and promotions.
·	Analyzed and optimized website activity, traffic trends and SERP rankings using SEO tools.
·	Maintained all HVAC Learning Solutions website content, imagery, and promotional banners.


Digital Marketing Specialist + Project Manager

·	Built the website and managed all content, imagery, and SEO.
·	Designed and executed all social media strategy, online marketing, and email marketing campaigns. 


Digital Marketing Coordinator 

·	Worked with the sales department to produce effective marketing and sales materials that increased product awareness by 5%.
·	Created catalog design, direct mail advertisements and trade show banners for national and local retail stores, including Neiman Marcus and 4510.


Digital Marketing Coordinator + Graphic Designer 

Find out detailed information about Sara Rendon,  in Dallas, TX

Sara Rendon: in Dallas, TX

Sara Rendon

University of Texas at Arlington