Sara Rendon: in Dallas, TX

· Managed Expedia Group’s North American B2B merchandising campaigns · Built emails, tested and deployed email different campaigns, verifying build copy, layout, links, and dynamic content as well as assessing and addressing any spam risks · Segmented email lists based on behaviors like past email engagement, website interactions, and available inventory · Introduced and managed A/B testing for email marketing globally; created and tested various subject lines, CTAs, content, and offers · Worked with leadership and stakeholders to define audiences, segmentation, and engagement plans around key market segments · Developed a new streamlined process for the review of all email requests and workflows from stakeholders · Established and managed the master email communications calendar and measured all global, and local messages to maximize impact and relevancy · Developed and implemented a strategy for email types (i.e. trigger, campaign, newsletter, promotional) and cadence · Used Tableau to extract and analyze data to strategize future communications

· Strategized, designed and executed email campaigns across 1,200+ associations for multiple customer segments and product lines, with an average of 100,000 emails per day. · Reduced bounce rates by 30% through new data hygiene processes, generated 15% more revenue with a summer promo and grew new customers by 5% with a demand generation campaign. · Managed a team of five email marketing specialists and provided leadership on defined business strategies. · Improved processes and increased customer value through segmentation, testing, targeting, and contact optimization. · Managed all email marketing workflows including the calendar, code, lists, segmentation, Q/A testing, and deployment. · Produced weekly/monthly status reports that detail KPIs, results and strategic insights to guide ongoing campaigns.

· Planned, set up and executed all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising campaigns. · Managed the entire email lifecycle and increased open rates by 25%. · Used Marketo to update HTML code, add UTM tags and approve/deploy/monitor email campaigns. · Reported on revenue goals and prepared reports on email performance. · Planned all email activity, enhanced existing email programs and developed new campaigns to support multi-channel sales goals that increased training registration by 30%. · Launched a mobile app and created the marketing strategy for push notifications to inform customers of training classes, and promotions. · Analyzed and optimized website activity, traffic trends and SERP rankings using SEO tools. · Maintained all HVAC Learning Solutions website content, imagery, and promotional banners.

· Built the website and managed all content, imagery, and SEO. · Designed and executed all social media strategy, online marketing, and email marketing campaigns.

· Worked with the sales department to produce effective marketing and sales materials that increased product awareness by 5%. · Created catalog design, direct mail advertisements and trade show banners for national and local retail stores, including Neiman Marcus and 4510.