Lifestyle

Outdoor

Skate

Swim

Tech

Yoga

Health & Fitness

Health and wellness.

Passionate about sport

Director of Merchandising / Product Development Manager 

Engineering & Production

Multidisciplinary, data-driven merchandiser and Six Sigma Green Belt, cultivating product growth for start-up to Fortune 100 companies by repeatedly creating consumer-led, customer-appropriate products while developing strategic and tactical plans to bring them to market.

Career spans Europa, Asia, Africa and the Americas, with experience instilling regional best practices into global stores and product lines, building or turning around nascent brands and new revenue pathways, and leveraging domain authority to develop companywide strategy and position a beloved brand. 

Impact overview includes establishing three new businesses, turning around two underperforming businesses, and developing a B2B web presence for Nike.net—bringing 3,500+ products to market across four consumer types (men’s, women’s, kids, and baby) and 10+ product categories including apparel, basketball, beauty, equipment, footwear, running, soccer, socks, training, and yoga.

Enjoy building and leading collaborative teams, with experience cross-functionally managing up to 12-member teams. Mentor to 20+ in-house employees and more than 50 up-and-coming merchandising and design students.

DISTRIBUTION MODELS: eCommerce / Direct-to-consumer; Wholesale, Distributor & Licensee; and Specialty

EXPERTISE: Product Creation & Line Management, Marketing Strategy, Operational Excellence, Brand Revival & Expansion


Leverage domain authority to develop new company strategy in partnership with founders and their team, helping to preserve and strengthen EO’s long-standing commitment to sustainable personal care products. Highlights include brand revival for natural/direct-to-consumer category and expansion of its food/drug/mass exposure. 

Served as head of retail, defining and establishing online, studio-based retail business—transforming a “sock and t-shirt” start-up into a launch-and-learn, rapid-iteration production engine. 

Retail Director | Merchandising, Brand Positioning, Process Development & Operations

Recruited to professionalize product merchandising team—amplifying profitability and top- and bottom-line revenue growth by prioritizing consumer focus and data-based decision-making.

Senior Product Line Manager | Merchandising & Commercial Strategy

Recruited by design EVP to reimagine men’s activewear business into “more than mesh basics,” with new products featuring performance technology, sport-specific designs and seasonal trends

Senior Merchandiser | Old Navy Men’s Active Category Lead

Directed marketing and product strategy across Europe, Asia, Africa and South America, focused on seven brands generating tens-of-millions in global USD. Included management of inbound and outbound licensed businesses (e.g., Global Disney). 

Senior International Marketing Manager

Beaverton, OR; Hilversum, Netherlands; Manchester, UK
Hired and promoted across three rotations to instill regional best practices into the global fabric of five product lines, including EMEA Merchandise Manager for UMBRO (Manchester, UK, following Nike, Inc’s 2009 acquisition; Digital Producer for Nike, Inc., in Amsterdam; Associate Product Line Manager for Kid’s & Men’s Swimwear, Europe in Hilversum, Netherlands; and product line manager and developer roles for Nike Team Sports and Socks in Portland, OR. 

Leadership included spanning Nike business practices across 22 EMEA countries, re-envisioning Nike’s ecommerce reach to its EMEA wholesale accounts, and transitioning a the big-five markets (UK, France, Spain, Italy, and Germany) from licensee to a wholesale model. Early career at Nike included development oversight of 149 styles, including its Skateboarding line, and managing the product lifecycle for account-specific products and promos (e.g., collegiate, Olympics, LeBron Janes). 

EMEA Merchandise Manager / Digital Producer / Associate Product Line Manager / Product Developer

Find out detailed information about Sara Scott-Curran, Director of Merchandising / Product Development Manager  

Sara Scott-Curran: Director of Merchandising / Product Development Manager

Sara Scott-Curran